Natural Order
Natural Resources
Natural capitalism has fostered the growth of organizations
dedicated to environmental strategies that don't sacrifice
profit: - Co-Op America is a
coalition of consumers and small companies with social and
environmental missions. The site has hands-on tools and
resources.
- Environmental Entrepreneurs
(E2) was started by entrepreneur Bob Epstein for business owners
who are concerned about the environment but don't know how to
focus their energies. Hundreds of entrepreneurs have made the
$1,000 donation to the Natural Resource Defense Council required to
join E2. Periodically, Epstein asks them to write letters or to
call influential individuals about environmental issues.
- Greenpages.com is
an online listing of companies selling environmentally friendly
products and services.
- Sustainablebusiness.com gives
entrepreneurs information about companies it calls "Early
Movers"-those businesses that are involved in eco-efficient
practices.
- The EPA has a special site
for small businesses: www.epa.gov/smallbusiness/geninfo.htm. It provides
documents and guidelines to environmental regulations as well as
opportunities to participate in EPA programs. At www.epa.gov/opptintr/acctg, the EPA helps small
businesses determine their environmental costs through the
Environmental Accounting Project.
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Joseph Conlin is a Fairfield, Connecticut, writer who
specializes in marketing, management and the business side of the
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