Cover Story
Get in the RingA weak economy can make you strong-if you've got the guts to go in for the kill.
Features
Slicker CitiesWhen not just any metropolitan area will do, seek out one of these best cities for entrepreneurship.
Is SBA S.O.L.?With a general lack of respect from lawmakers and entrepreneurs alike, some say the agency has outlived its usefulness. Can the SBA be saved?
Adjust Your FocusYou've tried the vertical hold. You've messed with your brightness settings. But there's only one thing to do when those late-'90s management mantras don't offer you a clear picture.
Be Your Own Boss
Be Your Own Boss FeaturesHow Low Can They Go?91 opportunities for entrepreneurs who want to buy a franchise without coughing up franchise-type dollars
Push and ShoveThere's plenty of room, no matter how crowded the market. You'll just have to use your elbows.
Biz 101Lilliputian LoansWhen it comes to financing, bigger isn't always better. Have you tried an SBA microloan on for size?
Healthy ProfitsWith all those mad cows, vegetarian food looks a little better every day.
InnovationsInfantile InventionsNo, no, it's not a bad thing! The baby-products market is the perfect place for brand-new inventors to take their first steps.
OpportunitiesThe Family JewelersA son uses a franchise to follow in his father's jewelry-fixing footsteps.
Moving PicturesCustomers are touched by this couple's video productions.
What's NewTaking Louisiana French Quarter food to the rest of America
Smart IdeasNice ThreadsShe designs 'em. Amish women hand-stitch 'em. And each of these quilts goes for more than $2,000.
What's Your Problem?Taking It HomeHome is where the heart is, but do you want to hang your corporation's hat there?
In Every Issue
Almost FamousEdu-phibianHopping from product to product, Leap Frog's founder makes learning lighthearted and lands his toys on store shelves everywhere.
Editor's NoteShoot to Kill
Management
InsuranceLet's Take Your CarCover your drivers--no matter whose car they drive.
LegalWhat Goes Around . . .Making promises to employees and then giving them the boot? They'll be back--carrying lawsuits that could damage your company.
Management BuzzManagement Buzz 10/01Making the most of chamber of commerce meetings
Smart MovesSickening, Isn't It?As providers jack up health-care costs, there are options that won't leave your employees out in the cold and flu season.
Staff SmartsControl IssuesIs one of your employees building an empire right under your nose?
Success Coach 2001Deep FocusHow do
you spell success?
Marketing
BreakthroughCover GirlsAttach magnets to magazine. Await deluge of customers.
Marketing BuzzMarketing Buzz 10/01Making the most of industry awards and tightening the restrictions on cold calling
Real DealContract ConsIf you think the other side is sneaky, read this.
Sales ForceCheer Up!Downturn got your sales team down? Turn their frowns upside down.
Sales SuccessJust Be YourselfNext time you go on a sales call, don't pocket your personality at the door.
TacticsGot Ideas?If not, don't worry! Your workers do, so make them your marketing team.
Money
Case StudyIt's Your MoveHow to make it through when cash is tight
Dollar SignsPay UpWhen the minimum wage rises, will small businesses get the downside?
FundsCheck Your BalanceCover the whole economic spectrum.
Money BuzzMoney Buzz 10/01What to do to protect yourself from check fraud, the ins and outs of variable rate credit cards and more
Raising MoneyWrite SoonRegardless of whether your investors' intentions are honorable, you can make sure their letter of intent is.
Tax TalkBig LetdownIRS fumbles security for its e-file system.
Smarts
Biz TravelHotel HellGet your accommodations to accommodate with our guide to effective complaining.
BooksThink FastDon't let your ideas get stuck behind a granny with her blinker forever on.
Brand AidToon UpMake your brand as instantly recognizable as Bugs Bunny.
Capitol IssuesLarger PortionsCongress may serve the tech sector a bigger budget share.
FlashFlash 10/01Geek sports get popular, the latest in funeral services and the comfort food craze
Hot SeatMind GamesPeek inside your head and see how your mentality is affecting your business.
It FiguresIt Figures 10/01The financial worries of small-business owners, celebrating Halloween and more
Smarts FeaturesCharge It!Think tech was the end-all of booms? Ever heard of something called energy?
Public ServiceNasdaq looks to test the market for markets--and fund its global expansion.
Ready for Launch?These are the voyages of the starship
Entrepreneur— boldly doing business in space.
Hold Your FireYou can save your company without laying off all your employees. Try these options.
Now What?The SBA's got a new leader. Now all it needs is a decent budget...support...focus...
Let Me Think About ItCell phones, 24/7 e-mail—now it takes a special day just to think for a second.
All Tied UpWhen does owning too much of your own company get to be a conflict of interest?
Big BreakIs it time for your product to stop playing supporting roles and steal the show?
What's That Clicking?Web sites entrepreneurs can't live without
SnapshotEd Edmunds46, president of Distortions Unlimited Corp. in Greeley, Colorado
Tech ToyReady to WearTrying to go completely wireless? Check out the Mobile Assistant V strap-on headset.
WheelsQuite a ComboYou want a car . . . no, an SUV. Can't make up your mind?
WomenGender BlenderBoys don't have cooties, so don't be afraid to mingle at mixed-gender functions.
Tech
Buyer's GuideKeep It RunningGet an uninterruptible power supply, and never fear electricity problems again.
Cool ClicksCool Clicks 10/01Free labor law posters to keep you in compliance and insider information on small businesses from D&B
Digital EdgeNow on DVD!A feature drive . . . starring your PC backup and graphic-heavy presentations
GearGear 10/01Transferring handwritten notes to your handheld and backing up your hard drive through photography
Hot DisksHot Disks 10/01Building an online storefront, preventing disk crashes before they happen and more
Net ProfitsPick Their BrainsDig deep and answer the eternal question: "What do my customers want?"
Tech BuzzTech Buzz 10/01How to offer your Web site visitors ad-free pages, the latest on wireless access and more
WirelessM's the WordMobile commerce is starting small.
On Hand at All TimesPalm wants in on 24/7 wireless e-mail.