For Just Peanuts?

What: Colorful decals for scooters
Who: Tania Calley of Brennick Inc.
Where: Laguna Niguel, California
When: Started in 2000

Tania Calley has to be the coolest mom on the block. Since founding her business last April, she's brightened neighborhoods nationwide with her Scooter Tattoos, a line of colorful decals for inline scooters. The idea originally struck Calley, 35, as a way to set her son's scooter apart from others in the neighborhood.

Available in six fun patterns-like Aloha Red and Flower Power Blue-the easily removable decals retail for about $8 each and are sold at toy and sporting goods stores. Profits are rolling in, and Calley expects $100,000 in 2001 sales.

"It's all about timing and keeping things fresh," Calley says. "I was quick to act."

Contact Source

• Brennick Inc.
  (949) 240-2538, calleyandco@home.com

This article was originally published in the September 2001 print edition of Entrepreneur with the headline: For Just Peanuts?.