What: Colorful decals for
scooters
Who: Tania Calley of Brennick
Inc.
Where: Laguna Niguel,
California
When: Started in 2000
Tania Calley has to be the coolest mom on the block. Since
founding her business last April, she's brightened
neighborhoods nationwide with her Scooter Tattoos, a line of
colorful decals for inline scooters. The idea originally struck
Calley, 35, as a way to set her son's scooter apart from others
in the neighborhood.
Available in six fun patterns-like Aloha Red and Flower Power
Blue-the easily removable decals retail for about $8 each and are
sold at toy and sporting goods stores. Profits are rolling in, and
Calley expects $100,000 in 2001 sales.
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"It's all about timing and keeping things fresh,"
Calley says. "I was quick to act."
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