Don't Stay in the Dark!
Here's how to make sure your big invention sees the light of day.
Dotcom companies may be shutting down left and right, but that
doesn't mean the Internet can't be a great starting point
for inventors. All you need is an innovative product in a hot
product category that can generate a buzz among your target
customers.
Melody and Byron Swetland of Gaithersburg, Maryland, found
success by taking their invention to the Net and starting a Web
site to launch their product, UV bubbles called Tekno Bubbles.
Along with their 22-year-old son, Enoch, who now runs their
company, BM&E LLC, they sold more than 60,000 bottles last year
(at an average retail price of $3.95 per bottle) and may top half a
million units by the end of the year. "We've really had to
struggle to keep up with production," says Byron, 46. The
Swetlands attribute their overwhelming success in part to the
worldwide exposure they've gained by selling Tekno Bubbles over
the Internet.
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