Recession Session
Finding Inspiration
MANAGEMENT
- Be visible to
employees.
- Be accountable;
don't blame troubles on anything but your own
decisions.
- Look for
opportunities to improve or expand your work
force.
MARKETING
- Re-examine
customers to make sure they're profitable and
dependable.
- Focus marketing
efforts on opportunities for quick sales.
- Take advantage of
competitors' excess timidity to expand.
TECHNOLOGY
- Don't
overreact; stick to your long-term plan for technology
investment.
- Don't miss out
on innovations that could let you compete in the next
boom.
- Invest only in
technology offering current benefits, not just features you may one
day need.
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Mark Henricks is Entrepreneur's "Books"
and "Smart Moves" columnist.
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