Entrepreneur Magazine: December 2002

Vegas, Baby!
Care to let your entrepreneurial fortunes ride out in the Nevada desert?

Start Your Engines
Is reliable transportation what your business needs to get it where it needs to go? Look no further than our special guide to commercial vehicles.

Get Your Tax Straight
All the last-minute financial secrets you'll need to get out from under some of that tax burden before 2002 comes to a close.



Be Your Own Boss Features
All New
Be the first on the block with one of these fresh opportunities.

Retailiatory Strike
Don't let the big boxes win without a fight. There's plenty of room for start-ups to make their mark in retail.

Biz 101
Music Lessons
How can this nonprofit rock camp for girls keep rolling? The experts compare notes.

Words to the Wise
Glean pearls of wisdom from this entrepreneur's experience.

Have a Little Class
Small-business newbies can learn the ropes online.

Innovations
One of a Kind?
Make your product conform to break away from the norm.

Opportunities
Never Say Die
How a family beat the odds (and the weather) to improve a franchise

Bucking the Trend
A change of pace can really pay off.

What's New 12/02
The pickings are plush in this critter country.

Smart Ideas
Enjoy Your Meal!
It would be rude not to play with your food at this entrepreneur's creative, family-friendly restaurant.

What's Your Problem?
Maxed Out
Don't let a little thing like bad credit history get in the way of your entrepreneurial dreams.

Almost Famous
Now You Hear It
Now that Napster's gone, we're left wondering how Listen.com not only survives but thrives.

Editor's Note
Gaining Ground


Insurance
Return Policy
Helping the injured get back to work

Legal
Shred of Evidence
Learn a lesson from Arthur Andersen: Destroying documents makes you look bad.

Management Buzz
Management Buzz 12/02
When--and when not--to use humor; planning for the birth of your employees' children

Smart Moves
Group Dynamics
Joining a trade association could set your business's agenda in motion.

Staff Smarts
Not Hiring
Pretending you didn't get their resumes is no way to deal with rejection. Applicants need to know when it's over.

A+ Ads
Face the Facts
Smacking the reader with the cold, hard truth can give your ad a strong punch.

Breakthrough
Soothe Operator
Word-of-mouth was the cure for discouragement.

Marketing Buzz
Marketing Buzz 1202
How best to sell nonessential goods; are you networking or wine tasting?

Real Deal
To the Letter
Cover your butt and get it in writing to really seal the deal.

Sales Force
No Experience Necessary
Hiring novice sales reps may save you money, but are they worth the time and effort?

Sales Success
Fishing for Trouble
Try too hard to hook your customers, and you risk sending them reeling with anger.

Tactics
Get Smart!
Just how marketing-savvy are you? Take this quick quiz and find out.

Dollar Signs
No Mercy
Are VCs sucking the life out of your business? Maybe you're better off without them.

Funds
Green Acres
Not enough money to be a land baron? Why not invest in real estate funds instead?

Money Buzz
Money Buzz 12/02
Targeted 401ks, real estate IRAs and more

Raising Money
Going Somewhere?
Keeping a financial road map in your company's back pocket is always a capital idea.

Tax Talk
Out With the Bad, In With the Good
Forget about LIFO's poor reputation--find out how the IRS is making it better for you.

Biz Travel
That'll Be Extra
Fees, fees and more fees--don't pay what you don't have to.

Books
Find a Way
The path to putting your people on track

Brand Aid
Shelf Life
Making the leap from the TV screen to the retail aisles is all about your brand image.

Capitol Issues
The Enforcers
The RFA is no longer something to be ignored.

Hot Seat
Glad That's Over
The star of Startup.com has taken failure in stride and is moving on to better things.

It Figures
It Figures 12/02
The latest stats on companies' e-mail response times, how the Web influences business decision-makers, and more

Smarts Features
Who's Up?
Searching high and low for the next Bill Gates

Aid Package
Is a little decision-making help needed to complete your employees' retirement plans?

Pay What?!
Net users aren't giving up their cash without a fight. How do you persuade them?

Bidding War
eBay may be just the place for that old business that you're not using anymore.

Insult to Injury?
Is the Supreme Court letting some of the air out of the ADA?

Snapshot
Mary Margaret Cannon
48, founder of Sacred Season Ltd. in New York City

Tech Toy
Scoring Frenzy
Taking your computer on the links

Wheels
Neat Car
All the accessories you need for your organizer on wheels

Women
Connect the Daughters
Sons aren't the only offspring taking over family businesses.

Buyer's Guide
Free to Go
The latest wireless PDAs

Cool Clicks
Cool Clicks 12/02
Online tradeshow tips and resources; a job site for privacy-related positions

Digital Edge
It's Got Wings!
But will Linux desktops ever get off the ground in a Windows-dominated world?

Hot Disks
Hot Disks 12/02
A contact management program with Web access, easy credit checks and more

Net Profits
Off on Holiday?
Not likely. Seasonal sales will be stronger than ever. Is your site ready for the rush?

Tech Buzz
Tech Buzz 12/02
Stamp-sized storage cards for digital cameras and PDAs; notebooks powered by desktop processors

Wireless
No Strings Attached
. . . or are there?

Now in Color
If you want to ditch your monochrome display, it'll cost you.