Pay It Forward
A couple finds an underestimated real-estate opportunity in the agents.
In Ray and Cyndi White's case, it really did take a rocket
scientist to run a business. After Ray, a former rocket scientist
at JPL, and Cyndi, a hearing specialist, retired from their
careers, they sought ways to grow their capital. Opportunity soon
came knocking.
In early 2000, the Whites attended a business-opportunity
convention. Since they already had real estate investments in four
states, friends at the convention urged the couple to check out a
franchise called Commission Express, which buys real estate
agents' pending commissions at a discount and advances their
pay. While Commission Express waits for escrow to close, agents can
use the money. "When I understood what it was all about, I
knew it was the business for us," says Cyndi, 53. In June
2000, the couple got a franchise in Los Angeles.
Since the Whites opened their franchise, 25 other franchisees
have followed suit. Commission Express' rousing success has
also generated copycat companies. Still, Cyndi believes it's
the company's friendly attitude that makes it stand out from
the rest. "A lot of them have fallen by the wayside because
clients don't get the same personal attention. That's why
we've [stayed] around, and they've been struggling,"
she says.
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In addition to enjoying close relationships with their clients,
the couple has fostered friendships with the owners of the other
three locations in California as well as the company's
founders. For the Whites, personal connections are what make the
experience worthwhile. Says Cyndi, "Our circle of friends has
grown."