No Strings Attached
We could spout the numbers all day, but you already know wireless is rising untethered.
Like it or not, sometimes we all have to get out of bed and
leave our houses. And once we've finally made it outside, we
want to be able to stay connected; for about 39 percent of us, the
cell phone has proved to be the best way to do that.
What does this have to do with the latest trends in franchising?
Plenty. Inspired by the success RadioShack has had selling cell
phones, services and accessories, several franchises have sprung up
to join the wireless revolution. Unlike conventional independent or
corporate cell phone stores, these franchises work with a variety
of service providers, giving their customers more options.
Wireless Toyz has been in the wireless business since 1995. Back
then, the company was selling more pagers than cell phones and
offered service from only one carrier; today, Wireless Toyz
represents five cellular companies and sells satellite TV
systems.
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"It's a growing industry," says Richard Simtob,
vice president of franchise development for Wireless Toyz.
"That's the most important thing about a franchise-you
want to be in an industry that's going to be bigger in a few
years than it is today."
Most bet that'll be the case for wireless. Sixty-one percent
of the population doesn't own a cell phone, and even existing
users are prospective customers. As Simtob points out,
"They're always upgrading, switching service and buying
accessories, so we're there to help them."
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