Five more industries that are right on target for 2002:
Asian Fast Food: City
residents have dozens of international tastes to choose from; some
franchises think it's time for the rest of the country to
partake. Samurai Sam's, a teriyaki franchise, hopes desire for
something healthy and different will draw people to its stores.
Says co-founder John Young, "I see this segment
exploding."
Child Care & Education:
"People will sacrifice going out to eat or buying something to
make sure their children are getting special attention,"
points out Jerry Wilkerson, president of Crete, Illinois-based
Franchise Recruiters Ltd. Franchisees are providing child care and
educational enrichment-everything from drawing lessons to reading
help-to meet the needs of children and parents.
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"The outlook for supplemental education is very good,
despite tightening economic conditions," says Patty Miller,
senior vice president of franchise services for Sylvan Learning
Systems. "Families continue to value education-related
spending."
Senior Care: Parents looking
for ballet lessons for their children may also be interested in
services for aging parents and grandparents. "Our governments
are woefully lacking in that area," Wilkerson says of senior
services. To fill the need, franchises are coming forward to clean,
prepare meals and even provide companionship.
Tech Support: "That
franchise market has been very shallow for years. There are only a
few franchise companies into it at this point," Wilkerson
says. That may be changing-the tech-support category of the
Franchise 500® grew from two companies last year to six this
year.
Handling computer repairs and upgrades, tech-support franchises
do what many don't have the know-how or manpower to handle.
"With the economy still in a slump, we expect huge
growth," says Lonnie Helgerson, CEO of Computer Doctor
International Inc.
Pet Care: Pets are
considered part of the family. Franchises that realize this are
cleaning, feeding and training pets around the world.
On the care end, companies like Aussie Pet Mobile Inc. cater to
families that don't have time to take pets to the groomer.
"It's all about convenience," explains president and
founder Ian Moses.
Making life easier in general seems the key to franchising
success in 2002. "Without a doubt," says Wilkerson,
"if you're buying a franchise, anything to do with human
services, homes and families and pets is going to be a leg up on
the competition."
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