Depending on when you actually read this, I will have almost
turned or just turned 50. As more of us age, that may seem fairly
routine, but for someone (me) who doesn't handle big birthdays
well, it's momentous. The reason I'm sharing this with you
is that June also marks my 20th year here at Entrepreneur, which
means I've devoted 40 percent of my life to business ownership.
If you just count the post-college years, I've spent about 73
percent of my time talking to, for and about entrepreneurs. No
wonder I'm obsessed! So many phenomenal things have happened in my 50 years that I
find it hard to believe we actually crammed so much innovation into
such a short period of time. Unlike on Happy Days, I
don't remember when we first got a TV set, but I do vividly
recall my first look at a color TV (it was at my cousin's
neighbor's house, and we watched Bonanza) sometime in the
mid-'60s. The revolutionary technological advance of my youth
was the transistor radio--which I took full advantage of, secretly
listening to Yankees games while I was supposed to be sleeping. For
someone who has (and uses) three computers, it's unbelievable
that I was 23 before I even touched a keyboard (and found it
totally intimidating). I can still remember the day in 1987 that
now-executive editor Maria Anton and I stood in fascination and
watched a fax machine at work. "What will they think of
next?" I wondered. | | | NO HORSIN'
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Well, they thought of computers I can carry in my purse, the
Net, e-mail, cell phones and wireless everything, to mention a few.
Though all these make my life so much easier, I no longer am amazed
at what technology brings. Not that I don't welcome the new
iterations, but I guess, like many of you, I take it for granted
that someone will trump whatever exists and come up with something
even better and more affordable. Content Continues Below
I guess it's a matter of me, like many in my generation,
believing in endless possibilities. Every generation thinks
it's the greatest one. I am no exception. I think the children
of the '60s grew up to be the entrepreneurs of the '90s,
because our parents, who went through so many truly rough times,
raised us to be optimistic and positive. We learned early on to be
independent thinkers, to go after what we wanted, and not to take
no for an answer. When I was 15, my guidance counselor gave me a
choice of three things I could grow up to be. (Most women my age
can guess what those were.) I rejected them all, mainly because I
have never liked to be told what to do. At 17, I saw a man walk on
the moon. After that, nothing seemed impossible. Ninety-six years ago, a 13-year-old boy got off a boat from
Russia, speaking not one word of English. Over the course of his
life, he started at least three businesses. My grandfather was not
an entrepreneur; at best, you could say he was a fairly successful
(very) small-business owner. But he had an entrepreneurial outlook.
I inherited that trait. Although not an entrepreneur by definition,
I am one by attitude. I operate by gut and am driven by the passion
for what I do. Sound familiar? Entrepreneurs have made my world a better place. Not due to the
stuff you've invented and perfected (though I'm
appreciative), but because you've proved you don't need
much more than an idea and an attitude to succeed. My personal
credo was inspired by you, by your battles, your triumphs and, yes,
even your failures. So thanks for showing me that if you believe,
and if you persist, all things are possible.
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What makes a good client gift?
What guidelines do you follow when buying gifts for your clients? Have you ever received an unusual or inappropriate gift?
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