Cover Story
Sterling SilverA slim first issue in 1977 sparked the fire. An entrepreneurial revolution fanned the flame. And 25 years later, we're still lighting your way.
Features
Teching OrderSomebody just told me there wasn't any Internet in 1977...and no productivity software suites...and no voice mail...e-mail...cell phones...bar codes--how did entrepreneurs compete with big business before technology leveled the playing field?
The Golden EggRegardless of what term you use to describe the current economy, the fact remains that investors are sitting on a whole lot of cash. We know--for 2 1/2 decades, we watched them make it.
Go Forth & MultiplyManagement, 1997-present, has been a lot like that movie
Gremlins. We started out with a bunch of cute, cuddly new ideas, and before we knew it, the whole town had been overrun with trends. What's next?
Wholesell ChangesOne look at the marketing methods in play when this magazine started and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves.
Ready to Ware2002's upgrade to
Entrepreneur's Complete Guide to Software--and you don't even have to register it!
Be Your Own Boss
Be Your Own Boss FeaturesLook Who's HomeThe top 101 homebased franchises for 2002
Want Franchise With That?No discourse on entrepreneurship past, present or future is complete without mentioning one of the most successful growth strategies going.
Biz 101Playing an AngelEven when the financial arena is dealing nothing but bum hands, angel investors can be the wild card that puts you on top.
InnovationsI Needed ThatLooking for an innovative product customers will buy? Think of what you need in your work or hobby.
OpportunitiesBreaking the IceA chance to be creative can be the perfect introduction to the world of business ownership.
Sign Me UpWith a nudge from a broker, this business owner decided recruiting was his game.
What's New 05/02Helping keep the school kids dressed up to code
Smart IdeasRoad DogsDriven by concern for his dog, one entrepreneur gives car-loving canines everywhere a brand new leash on life.
What's Your Problem?Working With the One You LoveThey've found a way to bring their two businesses together. Now how can this husband and wife work the finances?
In Every Issue
Almost FamousHeeling ArtThe first step toward getting his life back to where he wanted it was getting his shoe business off on the right foot.
Editor's NoteAnd for Our Next Act . . .
Management
InsuranceMust HavesClients' risk management departments can be sticklers for insurance.
LegalWarning TrendThe forecast is bad if your company fails to caution the public about a possible danger.
Professional VictimsHow to protect yourself against "big fakers"?
Management BuzzManagement Buzz 05/02The effectiveness of interim deadlines and the current state of the military's "chain of command"
Smart MovesKids These DaysSenior staff hopelessly out of date? Younger mentors can help them keep up.
Staff SmartsMissed MissionWatch out! If your mission statement is a joke, Enron may be the punchline.
Marketing
A+ AdsLooks Good on PaperYour business deserves an ad that's just begging for attention.
BreakthroughTake It In for a TuneupA marketing change could put the wind back in your sales.
Marketing BuzzMarketing Buzz 05/02A market you may be ignoring and the popularity of nostalgic advertising
Real DealCan't Fool You (Anymore)The best tools for mounting your defense against fibbers--and no, we're not talking about a polygraph machine.
Sales ForceFollow the LeadTired of your no-cost methods for finding leads not yielding hot prospects? Maybe it's time to pay for a sure thing.
Sales SuccessThat's a ShockerAre you willing to do what it takes to make your customers say "wow"?
TacticsSlumber PartyLow-budget marketing tips you can use while the economy is sleeping
Money
Dollar SignsSpringing BackIt's not a mirage. The end to the long VC investment dry spell is within your reach.
FundsWorldly FundGlobe-trotting with your assets pays off.
Money BuzzMoney Buzz 05/02Find out what you're worth, the progress of "going paperless" and more
Raising MoneyStock OptionsMore entrepreneurs are now choosing to sell private stock offerings. And in saying no to IPOs, they're reaping the benefits.
Tax TalkWhat a Relief!A new act cuts small businesses a break with a large token of depreciation.
Smarts
Biz TravelVisitation RightsAmerica's top 5 destinations have what you're looking for.
BooksThe Power of XIs your company designed for optimal efficiency?
Brand AidShroom to GrowThe secret to keeping gourmet food fresh isn't Ziploc.
Hot SeatOh, GreatIf anybody can point us in the direction of greatness, our money is on this guy.
It FiguresIt Figures 05/02A look at past and present figures for minimum wage levels, number of minority businesses and more
Smarts FeaturesFlexin' the CityThink you know the face of urban America? The U.S. city is in for a workout.
Class of '77We aren't the only business that's taking a look back at its first quarter-century.
Tough CompetitionHurry with your spacecraft school--before these kids start crowding the market.
Familiar FacesScanning 25 years of entrepreneur issues, we came across some entrepreneurial ideas that may have been ahead of
their time, but not ours.
Easy, e'sExperts debate whether it's time for e-words to kick back and take a breather.
WomenA Futuristic VisionPut this article in a drawer and save it 25 years. We bet these experts get it right.
Tech
Buyer's GuideLaptop of LuxuryWith lots of convenient features, these jam-packed laptops can make your life easier.
Cool ClicksCool Clicks 05/02This site can help your company go international.
Digital EdgeThe Jig Is UpThink no one knows about those bootlegged disks? The BSA has its eye on you.
GearGear 05/02The latest iMac and a top-of-the-line notebook
Hot DisksHot Disks 05/02Put a communications center at your fingertips, text transfers made easy, and more
Net ProfitsDot.common SenseA simple lesson learned is another penny earned when it comes to dotcom survival.
Tech BuzzTech Buzz 05/02The Commerce Department updates its widely used encryption standard.
WirelessOn the AirFix your gaze on wireless broadband.
Blue PrintsWhat's in the plan for wireless printing?