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Entrepreneur Magazine: May 2002

Cover Story
Sterling Silver
A slim first issue in 1977 sparked the fire. An entrepreneurial revolution fanned the flame. And 25 years later, we're still lighting your way.

Features
Teching Order
Somebody just told me there wasn't any Internet in 1977...and no productivity software suites...and no voice mail...e-mail...cell phones...bar codes--how did entrepreneurs compete with big business before technology leveled the playing field?

The Golden Egg
Regardless of what term you use to describe the current economy, the fact remains that investors are sitting on a whole lot of cash. We know--for 2 1/2 decades, we watched them make it.

Go Forth & Multiply
Management, 1997-present, has been a lot like that movie Gremlins. We started out with a bunch of cute, cuddly new ideas, and before we knew it, the whole town had been overrun with trends. What's next?

Wholesell Changes
One look at the marketing methods in play when this magazine started and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves.

Ready to Ware
2002's upgrade to Entrepreneur's Complete Guide to Software--and you don't even have to register it!



Be Your Own Boss
Be Your Own Boss Features
Look Who's Home
The top 101 homebased franchises for 2002

Want Franchise With That?
No discourse on entrepreneurship past, present or future is complete without mentioning one of the most successful growth strategies going.

Biz 101
Playing an Angel
Even when the financial arena is dealing nothing but bum hands, angel investors can be the wild card that puts you on top.

Innovations
I Needed That
Looking for an innovative product customers will buy? Think of what you need in your work or hobby.

Opportunities
Breaking the Ice
A chance to be creative can be the perfect introduction to the world of business ownership.

Sign Me Up
With a nudge from a broker, this business owner decided recruiting was his game.

What's New 05/02
Helping keep the school kids dressed up to code

Smart Ideas
Road Dogs
Driven by concern for his dog, one entrepreneur gives car-loving canines everywhere a brand new leash on life.

What's Your Problem?
Working With the One You Love
They've found a way to bring their two businesses together. Now how can this husband and wife work the finances?

In Every Issue
Almost Famous
Heeling Art
The first step toward getting his life back to where he wanted it was getting his shoe business off on the right foot.

Editor's Note
And for Our Next Act . . .


Management
Insurance
Must Haves
Clients' risk management departments can be sticklers for insurance.

Legal
Warning Trend
The forecast is bad if your company fails to caution the public about a possible danger.

Professional Victims
How to protect yourself against "big fakers"?

Management Buzz
Management Buzz 05/02
The effectiveness of interim deadlines and the current state of the military's "chain of command"

Smart Moves
Kids These Days
Senior staff hopelessly out of date? Younger mentors can help them keep up.

Staff Smarts
Missed Mission
Watch out! If your mission statement is a joke, Enron may be the punchline.

Marketing
A+ Ads
Looks Good on Paper
Your business deserves an ad that's just begging for attention.

Breakthrough
Take It In for a Tuneup
A marketing change could put the wind back in your sales.

Marketing Buzz
Marketing Buzz 05/02
A market you may be ignoring and the popularity of nostalgic advertising

Real Deal
Can't Fool You (Anymore)
The best tools for mounting your defense against fibbers--and no, we're not talking about a polygraph machine.

Sales Force
Follow the Lead
Tired of your no-cost methods for finding leads not yielding hot prospects? Maybe it's time to pay for a sure thing.

Sales Success
That's a Shocker
Are you willing to do what it takes to make your customers say "wow"?

Tactics
Slumber Party
Low-budget marketing tips you can use while the economy is sleeping

Money
Dollar Signs
Springing Back
It's not a mirage. The end to the long VC investment dry spell is within your reach.

Funds
Worldly Fund
Globe-trotting with your assets pays off.

Money Buzz
Money Buzz 05/02
Find out what you're worth, the progress of "going paperless" and more

Raising Money
Stock Options
More entrepreneurs are now choosing to sell private stock offerings. And in saying no to IPOs, they're reaping the benefits.

Tax Talk
What a Relief!
A new act cuts small businesses a break with a large token of depreciation.

Smarts
Biz Travel
Visitation Rights
America's top 5 destinations have what you're looking for.

Books
The Power of X
Is your company designed for optimal efficiency?

Brand Aid
Shroom to Grow
The secret to keeping gourmet food fresh isn't Ziploc.

Hot Seat
Oh, Great
If anybody can point us in the direction of greatness, our money is on this guy.

It Figures
It Figures 05/02
A look at past and present figures for minimum wage levels, number of minority businesses and more

Smarts Features
Flexin' the City
Think you know the face of urban America? The U.S. city is in for a workout.

Class of '77
We aren't the only business that's taking a look back at its first quarter-century.

Tough Competition
Hurry with your spacecraft school--before these kids start crowding the market.

Familiar Faces
Scanning 25 years of entrepreneur issues, we came across some entrepreneurial ideas that may have been ahead of their time, but not ours.

Easy, e's
Experts debate whether it's time for e-words to kick back and take a breather.

Women
A Futuristic Vision
Put this article in a drawer and save it 25 years. We bet these experts get it right.

Tech
Buyer's Guide
Laptop of Luxury
With lots of convenient features, these jam-packed laptops can make your life easier.

Cool Clicks
Cool Clicks 05/02
This site can help your company go international.

Digital Edge
The Jig Is Up
Think no one knows about those bootlegged disks? The BSA has its eye on you.

Gear
Gear 05/02
The latest iMac and a top-of-the-line notebook

Hot Disks
Hot Disks 05/02
Put a communications center at your fingertips, text transfers made easy, and more

Net Profits
Dot.common Sense
A simple lesson learned is another penny earned when it comes to dotcom survival.

Tech Buzz
Tech Buzz 05/02
The Commerce Department updates its widely used encryption standard.

Wireless
On the Air
Fix your gaze on wireless broadband.

Blue Prints
What's in the plan for wireless printing?

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