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Entrepreneur Magazine: November 2002

Cover Story
Got ID?
Surely these entrepreneurs aren't old enough to be millionaires.

Features
e-Biz Revisited
The Internet is responsible for some of the most spectacular failures in business history. What will make you different?

Keep It Moving
Just because you're on the road and out of the office doesn't have to mean your productivity will suffer.

Give It Here!
Even in the holiday homestretch, finding the right gift for everyone on your business's list doesn't have to put you in the red.



Be Your Own Boss
Be Your Own Boss Features
Ladies in Waiting
Will franchising ever be a woman's world?

Now Hiring
There comes a time when every start-up entrepreneur just can't do it alone anymore. Is it time to find your first employee?

Biz 101
Hot Couture
Fresh, new faces on the fashion scene try the business side of designing on for size.

Show 'Em the Money
Lending a hand to minorities in the search for VC backup

Innovations
Notions in Motion
Itching to turn an idea into reality? You've got to answer the call and take charge to make it happen.

Opportunities
A Mom's Tale
Once upon a time, an enterprising mom saved a struggling franchise . . .

On the Go
This franchisee uses her own disability to her advantage.

What's New 11/02
Going online means customers can do it all at this energy franchise.

Smart Ideas
Presents of Mind
How an entrepreneur's thoughtful creation grew to become the hip gift that just keeps on giving

What's Your Problem?
Bi-Coastal Business
Is it possible to be in two places at once? Maybe, if you're planning your own business.

In Every Issue
Almost Famous
Next of Kiln
A re-registered trademark passes a beloved name in pottery on to a new generation of fans.

Editor's Note
Why Wait?


Management
Insurance
Booze Blues
Employee DUIs could become your problem.

Legal
Under the Radar?
You may be big enough to have to play by some rules, but too small for others. How do you know just what's applicable?

Management Buzz
Management Buzz 11/02
Why understanding your tech employees is important; a building that inspires invigorating interchanges

Smart Moves
Now You Know
Competitive intelligence should be moving up your list of entrepreneurial priorities.

Staff Smarts
Tech's Appeal
As tempting as technology is, your employees can only handle so much of it.

Marketing
A+ Ads
Personal Touches
Pique viewers' curiosity with a peek into people's lives. Why not try a personality profile?

Breakthrough
Best in Show
TV is the key to this entrepreneur's success.

Marketing Buzz
Marketing Buzz 11/02
Getting your name in the press; video screen marketing

Real Deal
Sucker Punches
How to tell if the other side is trying to play you for a patsy

Sales Force
Character Sketch
What are your salespeople made of? If they have the following traits, you're in good shape.

Sales Success
Don't Be Silly!
Quit wasting time jumping around to close a deal. You have to learn the art of selling smart.

Tactics
Fame and Fortune
A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.

Money
Dollar Signs
There's No Hiding It
All the cool companies are expensing their options. Can your business survive without that extra earnings padding?

Funds
Getting Even
The market took your money. How long will it take to get it back?

Money Buzz
Money Buzz 11/02
The SBA expands its express pilot loan program, the benefits of a "stretch" IRA and more

Raising Money
Why Should You Take the Fall?
A big client's bankruptcy shouldn't mean life or death for your business. Insure yourself with a UCC filing.

Tax Talk
"I'll Huff, and I'll Puff . . ."
Hang on, little piggies! Tax auditors are getting ready to aim their big, bad breath at business tax shelters.

Smarts
Biz Travel
Why Wait?
Tricks for getting through the airport in this lifetime

Books
That Covers It
You might not ever need another business book.

Brand Aid
Chasing Women
Targeting an auto services market that isn't so impressed by grease

Capitol Issues
Muscle-Bound
The SBA hopes to throw more weight behind entrepreneurs.

Flash
Flash 11/02
Grocery shop from a vending machine

Hot Seat
The Good Fight
The ASBA leader tells us just whose side his group is on.

It Figures
It Figures 11/02
Security changes since 9/11, spending by young shoppers and more

Smarts Features
Sinking Feeling
Is the once-unstoppable U.S. economy following Japan's into the depths?

Back 2 B2B
Did our B2B utopia die in the dotcom disaster, or can we still do it all better online?

New School
Entrepreneurship is setting its own curriculum at one innovative high school.

Get to Sleep
For some business owners, sleep is a privilege. Can your business wait 'til morning?

Please Don't Go
Turnover isn't necessarily a fact of life. Learn to keep your employees in the fold.

Fair Trade
Even the age-old practice of bartering is looking a lot different after Enron.

Snapshot
Katrina Markhoff
29, CEO and chocolatier of Vosges Chocolate in Chicago

Tech Toy
Ball Bearings
A mood ring for the Web

Wheels
Midsized Matters
You can never have enough Accords and Tauruses around the office.

Women
Getting Together
There's no better way to share opportunities than with a networking group.

Tech
Buyer's Guide
Take a Closer Look
They may be stylish, but are oversized LCD panels worth the price? Here's the flat-out truth.

Cool Clicks
Cool Clicks 11/02
A site for buying used PCs; visiting the archives of the Internet

Digital Edge
Unhappy Trails
Keeping your private communications secure isn't as easy as you might think.

Gear
Gear 11/02
Fast backup via a CD recorder; presentations made easy with this PowerPoint projector

Hot Disks
Hot Disks 11/02
Recreating your old computer's settings on your new PC, backup made easy and more

Net Profits
Sending the Very Best
If you want to click with your customers using e-mail ads, be sure you're sending the right message.

Tech Buzz
Tech Buzz 11/02
Why you might consider limiting the use of pop-ups on your site; unlimited long distance from landline companies

Wireless
Short and Sweet
SMS makes communication a piece of cake.

A Whiff of Wi-Fi
Something smells like profits in this hot-spot bakery.

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