Here's the Keys
Looking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.
What: Club that provides
high-end luxury cars to its members
Who: Richard Weisman of Exotic
Car Country Club
Where: Pompano Beach,
Florida
When: Started in 2002
As the owner of a wholesale exotic car dealership, Richard
Weisman would hear several of his clients complain about how much
they hated losing money on their Lamborghinis, Porsches and Vipers
when they traded in their cars. Inspired by those complaints, the
41-year-old entrepreneur decided to launch a second business
designed to provide a solution to that very problem.
Today, the members of Weisman's venture, Exotic Car Country
Club, pay a $250,000 membership fee (refundable if a member decides
to leave the club), plus $1,800 per month in dues. In return, they
get the privilege of driving whatever car they want for up to three
months. Plus, Weisman ships the cars anywhere in the continental
United States.
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"We don't keep an inventory of cars like a rental
agency, because you end up with a bunch of used-up cars. We buy
them for clients as they ask for them," says Weisman, who
resells the cars through his dealership. Although his clients, who
include athletes and movie stars, number fewer than 20, Weisman
expects his business to reach $15 million in sales this year.
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