What: A children's
enrichment center
Who: Gayle Baigelman, Jennifer
Barrett Bernstein and Cheryl Bayer Brady of Creative Space
Where: Los Angeles
When: Started in 2001
Motherhood completely shifts your priorities--just ask Gayle
Baigelman, 42; Jennifer Barrett Bernstein, 41; and Cheryl Bayer
Brady, 38, co-founders of Creative Space.
These three moms left jobs in the entertainment and Internet
worlds to start their children's enrichment facility. Here,
kids take fun and creative classes like Fairy School, where they
create a fairy persona and make fairy costumes, or Create Your Own
Superhero, where the kids invent superhero alter egos, complete
with costumes and special powers.
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Wanting the freedom to schedule around their children's
needs, the entrepreneurs envisioned a place where parents would not
only drop off their children but also stick around for the fun of
it--or perhaps to take the adult yoga class--while their child was
in the Build Your Own Skateboard class.
The partners didn't rely on the usual primary colors and
dinosaurs in their facility's decorating scheme.
"[We've got a] funky style. [It] looks like a New York
City loft space," says Bayer Brady. "Parents come in and
say 'I've never been in a place where I want to hang out,
my 3-year-old wants to hang out, my 12-year-old wants to hang out
and my 15-year-old wants to hang out.'"
From their bevy of creative classes to the Kids Night Out movie
nights, held every second Friday of the month (a great chance for
parents to have a date night), these co-founders now expect 2003
sales to hit half a million dollars. Talk about making fairy tales
come true.
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