What's New 04/03
A franchise that can change a car into a moving billboard
A few years ago, two high school students sought out sponsors as
a way to finance their college educations. They offered themselves
as roaming billboards for various businesses. Autowraps, a
Manhattan-based franchise, has capitalized on this same idea.
Autowrap franchisees match motorists with businesses, taking into
account the target demographic each driver fits into. The
franchisee designs vinyl ads and then wraps the driver's car,
outsourcing printing and installation if desired. Franchisees also
cater to corporate clients, designing and installing ads for
company vehicles.