By Special Request
Pleasing one client pays off in the long run.
Chris Smith and Tony Miglini of Sugar Film
Production in Dallas pride themselves on creating
big-budget-quality projects on small budgets. So when a client,
impressed with their previous project, requested they produce and
direct a commercial for the national ad agency she had the account
with, it was a shock.
But the move landed Sugar Film in an uneasy situation because
the national ad agency usually chose directors themselves and
weren't too happy about being told whom to work with. "The
first meeting, everybody was having a territorial contest over who
had what," says Smith, 31. He and Miglini, 32, started the
second meeting by stating their commitment to make the best of it.
Tensions eased, and both sides were able to work well together.
Sugar Film proved to be an asset and shot more spots for the
agency, including projects for Home Depot, Nokia and Pep Boys, to
name a few. Developing strong relationships and a great reputation
has allowed Sugar Film to branch out. And with 2003 projected sales
of $2.5 million, they have only talent and tenacity to thank.
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