Marketing Buzz 11/03
The power of PR
PR Power
Want to get the word out? These services are designed to deliver
high-octane media relations results— - Get Slightly Famous
Teleclasswww.getslightlyfamous.com: Learn how to be the
go-to person in your field. Classes are led by Steven Van Yoder,
author of Get Slightly Famous (Bay Tree Publishing). Cost:
free to $99.
- Send2Presswww.send2press.com:
A professional writer determines your most newsworthy angle, writes
a release and distributes it via wire service. Cost: starts at
$199, plus distribution costs.
- PR Leads (www.prleads.com): Get
e-mail requests for interviews from journalists looking for sources
in your area of expertise. Cost: $495 per year.
- The NewsMarket (www.thenewsmarket.com): Upload digital footage of your
video news release, and 1,000-plus broadcast media worldwide are
notified that it's there for download. Cost: $2,500 per upload
for small businesses.
- Domus Digital News Vault
(www.digitalnewsvault.com): Store your media materials
on this site, and Domus will report which journalists are checking
out your stuff, while keeping your written material and photos
accessible and organized. Cost: $3,000 to $5,000 to set up and an
average of $1,500 per event.
| QUICK
PICK | Creating a direct-mail campaign doesn't have to involve
hiring a graphic designer, a printer and a mailing house. The U.S.
Postal Service now offers Netpost Mailing Online (www.usps.com/directmail), a one-stop direct-mail
creation center. Simply log on to the site and select a format
(letters, postcards, fliers, self-mailers or newsletters), a size,
a quantity, a mailing preference and whether you want to buy a list
or use your own. The site calculates the costs, and once you
finalize your information, the piece will be in the mail within 48
hours. Production pricing is competitive, although you are limited
to the design templates provided. You may also qualify for a
postage discount. |
Gwen Moran is a marketing consultant and and writer. Contact
her at gwen@boostyourbiz.com. Content Continues Below
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