What: Colorful covers for
satellite dishes
Who: Natalie Mathis of Dish
Wraps
Where: Linville Falls, North
Carolina
When: Started in June 2002
There's nothing like a gray, electronic satellite dish to
sully the view of a lovely mountain abode. In fact, setting up one
such device at her family's country cabin inspired Natalie
Mathis to design Dish Wraps, a line of vibrant satellite dish covers
that are similar in style to the decorative flags many people
display outside their homes. Designs include hummingbirds, the sun
and moon, and seasonal options (such as snowscapes for the
holidays).
Mathis, 33, had a strong feeling that there would be a market
for her Dish Wraps product in the home-improvement arena. The
response has been positive, she says, though there is one
challenge: "Convincing people that it won't interfere with
their receiver signal."
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Starting out small, Mathis sold her Dish Wraps at local
festivals and eventually got the product into local boutique
stores. She's currently in talks to supply Dish Wraps to major
national retailers and also sells the product though her Web site
(www.dishwraps.com). Although the business is currently
a part-time venture for Mathis, who expects to gross about $25,000
this year, she plans to take the business full time early next
year.

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