What: A Web site devoted to
helping women find boyfriends who have the seal of approval from
other women
Who: E. Jean Carroll and Cande
Carroll of GreatBoyfriends.com
Where: Ithaca, New York
When: Started in November
2002
It's a godsend for single gals everywhere— Web site
chock-full of profiles of eligible bachelors, each of whom comes
with the stamped approval of another woman. It's GreatBoyfriends.com, the
brainchild of Elle magazine advice columnist E. Jean Carroll
and her sister Cande Carroll. After reading letter after letter
from women seeking nice, datable men, E. Jean saw the need for a
place where women could find romance without all the what-ifs of
many online dating services.
E. Jean and Cande require each potential boyfriend to be
recommended by a woman— it a friend, a sister or even an
ex-girlfriend. After all, E. Jean received plenty of letters from
women who had broken up with their really nice, successful
boyfriends because the spark just wasn't there. "[It's
about] women doing good deeds for womankind," says E. Jean of
the service. "We knew we were going to help an awful lot of
women here. We knew there were really great guys out there who were
being overlooked."
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The company's revenue comes from the monthly subscription
fee women pay to be able to communicate with the guys— if a
gal recommends a guy to the site, she gets one month free. The pair
expect 2003 sales to hit more than $500,000.
Public reaction to the site has been explosive. Not yet open for
a year, GreatBoyfriends.com has already received a ton of media
attention— a spot on Oprah that inspired more than 3.5
million hits to the Web site. In February 2003, the sisters
launched GreatGirlfriends.com, a place where guys can find the
women of their dreams. In addition, the sisters plan to launch
GreatGayFriends.com in the near future. Sounds like everybody's
ready for love.
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