What Women Want
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Ready to research the booming women's market? Check out
these sources: - Women and sports, women and health, and women and fitness are
on the mind of consultant Andrea Learned, whose Web site, includes
numerous articles on reaching women.
- At the online library of the Kauffman
Center for Entrepreneurial Leadership, you can download
academic studies and papers on a variety of small-business topics,
including the unique way women business owners network with each
other.
- Marketing to women via the Internet need not be a shot into the
darkness of cyberspace with some insights from marketing resources
site Taming
the Beast.
- The Insight Research Corp. summarizes speeches that its
executives give at conferences on its Web site;
targeting women and specialty niches within the women's market
is a topic they address often.
- Another research firm, Ipsos, summarizes its findings on the
women's market at its Web site.
- All About Women Consumers is a veritable encyclopedia of
statistics, demographics and trends about American women's
consumption preferences. The most current edition was published in
2002 by Paramount Books.
Joanne Cleaver has written for a variety of publications,
including the Chicago Tribune and Executive Female.
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