Let’s Do Launch
Ford and Mercury debut new and upgraded business-friendly vehicles.
Looking for new deals on wheels? Ford and Mercury have launched
their most ambitious program yet of new and upgraded vehicles. All
but one are 2005 models on sale this year.
The best news for entrepreneurs is the array of passenger cars.
In early 2005, Ford is scheduled to unveil the Futura, accompanied
by a hybrid version. Meanwhile, Mercury debuts its first small SUV,
the 2005 Mariner, based on Ford's Escape.
The stylish Futura is powered by lightweight, fuel-efficient I-4
and V-6 engines with a choice of manual, automatic or CVT
(Continuously Variable Transmission) transmissions. Targeted to the
business market, the Futura's hallmarks are comfort, roominess
and affordability. The gas/electric hybrid version can run on
battery power, gas or a combination of both.
Content Continues Below
Brand new in dealerships are two business sedans: the 2005
Mercury Montego and Ford's luxurious flagship, the Five
Hundred. High-quality, affordable and generously proportioned, they
have enormous 21-cubic-foot trunks. On both, the front passenger
seat folds down flat to serve as a desktop; and two power points,
in the center console and on the dashboard, are handy for plugging
in computers, phones and faxes.
Mercury's Montego sells in two models, Luxury and Premier,
and Ford's Five Hundred in three, SE, SEL and Limited. All are
loaded with the latest safety technology, including all-speed
traction control, anti-lock brakes, power assist steering and front
air bags. Optional are four extra air bags, all-wheel drive and a
reverse-sensing system. The engine on all versions is a
200-horsepower V-6 with a six-speed transmission. The interiors are
ornate with leather, satin and aluminum chrome, and wood-grain
trim. Both have some crossover (sedan/station wagon/SUV) vehicle
features, such as higher-than-average seats for a better view of
the road, a stiff suspension (borrowed from Volvo) for better ride
and handling, and large wheels and brakes.
Editor and consultant Jill Amadio has been reporting on the
automotive industry for 25 years.