Reality Doesn't Bite
The real world has been treating our "real life" entrepreneur well.
If you noticed our
"Real Life" column missing from last month's
issue, it's because the subject of the column—Scott Duffy
of Self Storage Capital Group (SSCG) in Santa Monica,
California—has been doing what entrepreneurs do best: making
business happen.
The year isn't over, yet SSCG has already acquired the
rights to purchase its first two properties—opting to sell
those rights—and has three new development projects in the
works. Duffy is proud to share that SSCG has already exceeded its
annual goals only halfway into 2004, has earned back its startup
costs, and is operating in the black in its first year.
With business heating up, Duffy's time is stretched thin, so
he can't check in with Entrepreneur every month anymore.
In fact, he's busy racking up frequent-flier miles to and from
Hawaii, where the first two properties are located.
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Not one to rest on his laurels, he'll remain alert when it
comes to keeping ahead during interesting times. "The business
is changing, and I must work even harder to stay ahead of these
changes," says Duffy, 34. "Real estate prices are so high
that most deals do not make sense. As a result, we are
re-evaluating certain aspects of the market and planning our next
moves."