Makeover Magic
The experts work their mojo on our "Biz 101" Tech Makeover winner's outdated Web site.
Our
second installment of the Pursesnickety!
makeover finds Deborah Nail, 40, up to her shoulders in business
changes. As if rebuilding the Web site and business technology
wasn't enough, when we last talked with Nail, Pursesnickety!
was also gearing up for its new summer line of purses and baby
bags. On top of that, the company was deep into making arrangements
to move from the upper floor of Nail's house into a new
building.
Interland Web designers Ann Vo and Karen Rubido took the
original Pursesnickety! Web site and built a sample site with new
colors, a redesigned frog logo and a more professional sheen. After
an initial face-to-face meeting, Nail has been communicating with
the designers over e-mail to tweak the site's appearance.
"We've been going back and forth. It's pretty easy. It
saves a lot of time," Nail says. The four main colors
they've settled on are hot pink, orange, lime green and blue.
Now that the basic template has been set, they'll move on to
building the site.
Nail feels it's important to incorporate the bright, fun
nature of the purses in all marketing materials. That means the
summer print catalog will share the look and product photos of the
Web catalog. The new Pursesnickety! look will even extend to the
retail store Nail plans to open. Nail has been enjoying working
with Interland. "They've got the right ideas," she
says. "It's so much easier to give somebody feedback than
to try to create [a site] yourself."
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On the hardware front, new IBM laptops are on the way, and Nail
has already received a couple of Sprint Treo 600 Palm OS phones.
"They're intense," says Nail, who will attend a
training session to get up to speed on the Treo's features.
"I'll be able to get faxes, e-mail, everything on this
handheld."
By the time the business moves into its spacious new
digs—and when Interland, Sprint and IBM are
done—Pursesnickety! will be nearly unrecognizable. Stay tuned
next month, as we check in to see how the hardware is fitting in
and where the Web site goes from here.