What's New 07/04

After establishing the successful Computertots franchise, Mary C. Rogers went back to the drawing board. She came up with Abrakadoodle, a franchise she hopes will inspire the artist in every child. With a Crayola partnership and the help of contemporary artists, the program provides art classes for children ages 20 months to 12 years. Franchisees become teaching wizards who encourage kids to stretch their imaginations, explore artistic horizons and reach their creative potentials. Kids (and parents) are enchanted.

This article was originally published in the July 2004 print edition of Entrepreneur with the headline: What's New 07/04.