Toys that go up, down and all around are
Air Traffic Retail Franchise Systems' specialty. Filling
its shelves with kites, juggling equipment and skill-based
playthings, this toy store encourages customers to play at any one
of its four locations. Now this 10-year-old company is inviting
entrepreneurs to share in the fun. Six to 10 franchises are
expected within the year, the majority located inside malls.