Cover Story
Ready to Rumble?Today's economy is in a turnaround, but we need entrepreneurs to keep the momentum going. Get your company geared up to take on the challenge.
Features
It's a Small World After AllDon't let size fool you. As these entrepreneurs prove, small business is still a force to be reckoned with.
Planet of the AppsWith so many software options out there, we can't blame you for feeling overwhelmed. So where do you begin when choosing the best ones for your business? Our 2004 Complete Guide to Software can make a world of difference.
Extra CreditEntrepreneurship education is coming of age in America's classrooms. Find out which schools make the grade in our 2nd Annual Top 100 Entrepreneurial Colleges and Universities.
Be Your Own Boss
Be Your Own Boss FeaturesBreaking NewsThese top 50 franchises are already making waves--be the first to find out all about them.
Go With the LowHear everyone talking about the low-carb revolution, but think it's too late to get in the game? Don't worry--there's still plenty of opportunity to profit from America's newest obsession.
Biz 101Sowing the SeedsThese business plan competition winners show they've got what it takes to make their startup ideas bloom.
The Sure ThingAre existing franchise systems always a better bet than startups?
InnovationsMake Your MarkWant to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
OpportunitiesBright IdeaWhen this couple noticed a lack of outdoor illumination options, they decided to make light of the situation.
What's New 05/04The skinny On TLC
Real LifeIn the Money?Financing your startup can be tricky. Learn the steps this entrepreneur took to polish his image for investors.
Smart IdeasSmart Ideas 05/04Decorator urn covers, prepaid debit cards and more
Success CoachRestart Your EngineFeeling low on fuel? Turn your bad mood around, and get back on the fast track to success.
What's Your Problem?Starting a Homebased Food Business on a Sweet NoteMake sure to follow state regulations when selling
In Every Issue
Almost FamousFitting InWith his own denim clothing company, this rock 'n' roll fan is wearing the pants--and designing them, too.
Editor's NoteThe Blame GameFeedbackFeedback 05/04Letters from our readers
ResourcesResources 05/04Web sites, organizations, events and more to grow your business
Management
InsuranceTime It RightChange your insurance policy renewal date so it works best for you.
LegalThe Jig Is UpBe sure you're not hoodwinking your customers--or you might risk a nasty run-in with the FTC.
Management BuzzManagement Buzz 05/04Welcoming overweight customers, employing international students and more
Real DealKeep 'Em ComingA deal that goes smoothly just might lead to future opportunities. Here's how to pave the way.
Smart MovesWatch Your BackYou'd better be careful--your company's e-mail messages could come back to haunt you in court.
Staff SmartsTalent ScoutingEmployees' hidden star qualities might be just the thing to put your business's name in lights.
Marketing
A+ AdsDouble PlayCombining print with streaming video could be the hook you need to make your online ads more effective.
Ask the ExpertClass ProjectBoost your business by offering a class.
Marketing BuzzMarketing Buzz 05/04New market sectors, renting marketing pros and more
Net SalesStopped in Your Tracks?We've got 5 tips to make sure your e-mails don't get tagged as spam.
Retail RegisterIn TandemStop credit card fraud by pairing solid policies with new technology.
Sales ForceLeading the PackHave you got what it takes to lead your sales team to success? Find out which qualities our experts picked as must-haves for sales management.
Sales SuccessNatural-Born Sellers?Whether you're a natural at sales or not, here's how to take the talent you've got to the next level.
TacticsHot on the TrailLearn three easy ways to track your advertising results, and find out if you're really getting the most for your money.
Money
Dollar SignsReady, Set, FlowOptimistic entrepreneurs are testing the VC waters now that the market's future looks brighter.
FundsSoft MoneyGumby's got nothing on this flexible fund.
Money BuzzMoney Buzz 05/04Prepaid credit cards, fully-insured CDs and more
Personal FinanceTrust MeOne way to cover your assets when creditors come knocking
Raising MoneyAll in the DeliveryHaving trouble finding investors? The way you sell your investment opportunity could be to blame.
Tax TalkHangin' ToughLook sharp--the IRS is beefing up its enforcement tactics and cracking down on tax cheaters.
Smarts
Biz TravelStar TreatmentWhy settle for a ho-hum room? Here's how to get the best.
BooksThink FastThere's no such thing as a surprise--not if you're paying attention.
Capitol IssuesFeeling the PinchA new proposal seeks to get the SBA's 7(a) loan program back on its feet. But what could it mean for you?
FlashNo Lease on LifeWhy business owners are opting to buy
It FiguresIt Figures 05/04What we buy online, why we eat what we do and more
Smarts FeaturesGo to TownBe good to your city, and it will be good to you.
This Just InRSS can do more for you than give you the latest headlines.
In ReturnReturning reservists may require special handling.
Urban LegendsAs entrepreneurs, hip-hop artists seem unstoppable. What's their edge?
Get a Move On!New videophones are fast-forwarding to the future.
401 OK?Tech-driven 401(k) providers offer big savings.
The Next GenerationThey're your customers and maybe even your employees. Meet the millenials.
Consign of the TimesEBay drop-off stores could be the next big thing.
SnapshotSnapshot 05/04Doug C. Smith, 33, founder of Dean Miller Surf Sheets in Santa Ana, California
Tech ToyVested InterestA fashionable way to tote and charge your mobile must-haves.
WheelsGo for the GoldThese powerful, stylish luxury sedans have the midas touch.
WomenStar QualitiesHow celebrity role models have inspired us
Tech
Buyer's GuideLighten the LoadWe've got the skinny on the newest lightweight projectors for entrepreneurs on the go.
ConnectionsAll You Can EatSay goodbye to per-minute long-distance charges and hello to bundled services.
Digital EdgeThe Fast LaneGreater speed and better performance, but who in your company really needs the new Pentium 4 PC?
GearGear 05/04Wireless printing and networking
Hot DisksHot Disks 05/04Searching e-mail, file management and more
Net ProfitsThat's Rich!With faster Internet connections, rich media is making a comeback. Should you add it to your Web site?
Tech BuzzTech Buzz 05/04Online spending, vendor upgrades and more
WirelessThe Mesh PitTaking wireless networks to the next level
Where Am I?With GPS, you'll never have to wonder again.