Resources 11/04
Websites, organizations, events and more to grow your business
Maponics provides custom mapping, geographic targeting and sales
territory analysis for anyone with sales or delivery people on the
road. Maponics offers carrier route maps, ZIP code maps, site
locator maps, demographic maps and even custom maps. Postal data is
updated monthly; street data is updated quarterly. Maps start as
low as $49.
Entrepreneurs can make sure they're hiring the right person
with this site's background screening service. A basic
background check includes a full Social Security number summary,
address history and a statewide criminal record search for $19.95.
Other search options include driving records, credit reports,
employment verification and more.
If you're looking toward global expansion, add the U.S.
Commercial Service to the itinerary. This global business solutions
unit of the Department of Commerce offers market research, trade
events to promote businesses and services, introductions between
buyers and distributors, and export counseling.
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Compare Your Clicks allows marketers to run live comparisons of
keyword bid prices at multiple pay-per-click search engines to see
which offer is the best click for your buck. Comparative websites
include FindWhat, Kanoodle, PageSeeker and others for free.
The Equipment Leasing Association has launched
ChooseLeasing.org, a new educational website for entrepreneurs
seeking information on equipment leasing. The Choose Leasing site
includes leasing basics, a checklist of questions to ask when
negotiating a lease, case studies, and a directory of leasing
companies.
MarketingExperiments.com is an online laboratory that tests
marketing programs to see if they work. MarketingExperiments.com
then publishes the results of one new research brief every month in
a free subscription-based journal. For those who want more, the
site offers a Lab Pass for $34.95 per month that offers three full
reports, access to live online conferences, and admission to their
library of experiments.
The Entrepreneurship Institute offers its "Presidents'
Forum Presentation Library" online. The library includes more
than 100 presentations from 22 forum cities across the country,
featuring entrepreneurs and business leaders available on a
pay-per-listen basis. The one-time listening fee is $2.95;
discounts are available for multiple session purchases, which can
be searched by content, organization and venue.