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Entrepreneur Magazine: October 2004

Cover Story
Go for the Gold
Maybe you've planned it since day one, or maybe you've taken years to decide. Now that the time has come to sell your business, find out what you can do to make sure you can come out on top.

Features
Curtain Call
You've laughed, you've cried, you've moved on after selling your business. Or have you? If you're wondering what's next, take a look at what these entrepreneurs are doing now--and get read for your own encore performance.

A World of Difference
For these entrepreneurs, social responsibility isn't just part of their PR campaigns--it's the essence of their businesses. And they're changing the world for the better, one community at a time.

Best Practices
Entrepreneurship may not be a part of the curriculum at professional schools, but today, doctors, lawyers and other professionals are learning to think like entrepreneurs--and build better businesses in the process.



Be Your Own Boss
Be Your Own Boss Features
Sweet and Low
With 300-plus franchises you can buy for less than $50,000, you can satisfy your craving for a big-name franchise without spending all your dough.

Beyond the Big Idea
You've got a million-dollar idea; now all you need is a strategy to make it marketable. These inventors brought their ideas to life--and hit it big. Find out how they made it happen.

Biz 101
The New You
When customers ask for more, change your business focus without losing it.

Paternal Instincts
Have a feeling that marketing to dads is a smart move? You're right on the money.

We Have Liftoff
Our "Biz 101" tech makeover winner launches her new Web site.

Howdy, Partner
Starting a business with someone you met online? It's not as scary--or as unusual--as you think.

Tech It Out
Resources for high-tech entrepreneurs

Innovations
Breath of Fresh Air
How do you sell buyers on an invention that creates a new product category?

Opportunities
What's New 10/04
Super bowl sundae

Shock Value
A belief in the power of batteries charged this couple up for franchise ownership.

No Free Lunch
Hard work is a key ingredient for the owners of four Togo's stores.

Smart Ideas
Smart Ideas 10/04
Wedding insurance, massage chairs and more

Success Coach
Take No for an Answer
Don't dismiss naysayers--ask for advice, and turn it into a tool for success.

What's Your Problem?
Change of Location
Will a new neighborhood be a good market for your business?

In Every Issue
Almost Famous
Ring Bearers
Some would-be grooms need a little direction in finding the perfect diamond. Here come the guides.

Editor's Note
A Matter of Opinions


Feedback
Feedback 10/04
Letters from our readers

Resources
Resources 10/04
Web sites, organizations, events and more to grow your business

Management
Legal
Law Talent
Lawyers have more to offer than just legal advice--they can also bring important skills to your staff.

Management Buzz
Management Buzz 10/04
Business plans and game plans, define your brand and more

Real Deal
Head to Head
How to deal with difficult opponents

Smart Moves
Working IT
Have you been putting off tech spending? Now's the time to get high-tech equipment at low prices.

Staff Smarts
No Train, No Gain?
You've invested a lot in training your employees, so see if you're getting what you paid for.

Marketing
A+ Ads
Funny Business
No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.

Ask the Expert
Man Power
Tips to get male shoppers spending in your store

Marketing Buzz
Marketing Buzz 10/04
Marketing law basics, banning pop-up ads and more

Net Sales
It's All About Results
Is pay-for-performance online marketing right for your business?

Retail Register
Scare Tactics
Creative ways to profit from Halloween

Sales Force
Training Day
Need a sales trainer to whip your staff into shape? Here's how to find a winning coach.

Sales Success
Eye to Eye
If you rely solely on the phone and e-mail to build business relationships, you're missing the boat. Learn why "face time" is critical to your success.

Tactics
Get Smarty
New college grads spend more than $40 billion a year getting equipped for adult life. Here's how to grab your share.

Money
Dollar Signs
Minority Report
VC firms are becoming more diverse--but does that mean more funding for minority-owned businesses?

Funds
In the Balance
A good blend scales down this fund's risk.

Insurance
Take Note
Document incidents now, and avoid lawsuits later.

Money Buzz
Money Buzz 10/04
The state of family funds, Check 21 and more

Personal Finance
At Your Finger TIPS
Get a hold on high inflation rates with treasury inflation-protected securities.

Raising Money
An Acquired Taste
Before you buy that business you're craving, consider seller financing to sweeten the deal.

Tax Talk
Papers Away
Tax records weighing you down? Switch to electronic storage.

Smarts
Biz Travel
On the Fly
Try these money-saving tricks for last-minute travel plans.

Books
Think Ahead
Spot the "disruptive innovations" that can make or break your business success.

Capitol Issues
Wrong! Try Again
It's back to square one for the SBA and its small-business size standards.

It Figures
It Figures 10/04
Living arrangements, overseas outsourcing and more

Point/Counterpoint
Regulation Nation
How can government ease the regulatory burdens that are crushing entrepreneurs?

Smarts Features
Leap of Faith
Take it from those who've done it--going public will change your business.

Wireless Metropolis
The Big Apple's wireless backup project aims to keep the city online, no matter what.

Moving On
Ex-Apprentices find life after "The Donald" is all business.

Taking Flight
Angel investors are flocking together to your advantage.

Tech and the City
What cities are rising fast on the high-tech horizon? We take a look at some best bets.

Special Opps
U.S. entrepreneurs are serving others in Iraq--and making a living in the process.

Private Matters
Retail alert: Keep an eye on new RFID privacy legislation.

Time's Up
New laws tell you who gets overtime--and who doesn't.

Carb Game
High-carb food sellers strike back with a new strategy in the low-carb wars.

Snapshot
Snapshot 10/04
Cindy Kauanui, 46, founder of Jet Set Management in La Jolla, California

Tech Toy
TV to Go
Get your local programming wherever you travel

Wheels
Keep On Truckin'
These powerful trucks help keep your business going.

Women
I Think I'll Pass
Do women have a tougher time delegating tasks?

Tech
Buyer's Guide
Screen Test
Time for a monitor upgrade? Consider the benefits of going with a flat-panel display.

Connections
Calling the Shots
Is a VoIP telephone system in your company's future? Here's how to find out--without breaking the bank.

Digital Edge
Get Lost!
While you still can, that is. Global positioning systems could make lost productivity a thing of the past.

Hot Disks
Hot Disks 10/04
Microsoft for Mac, no-download publishing graphics and more

Net Profits
'Tis the Season
It's never too early to get prepared for the holiday shopping season. Learn what you need to do today.

Tech Buzz
Tech Buzz 10/04
Handheld scanners, pirated software and more

Wireless
Sharper Image
Smartphones are the brainier mobile choice.

Get the Message?
SMS technology could bring mobile commerce within your reach.

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