Snapshot 04/05
Dawn Barnes, 40s, founder of Dawn Barnes Karate Kids Inc. in Santa Monica, California
Entrepreneur: Dawn Barnes,
40s, founder of Dawn Barnes Karate Kids Inc. in Santa Monica,
California Description: children's karate school that focuses on
inspiring self-esteem in every child Startup Costs: $15,000 in 1995 Content Continues Below
Projected 2005 sales: $2.5 million for the four
studios Pupil to teacher: In 1984, Dawn Barnes enrolled herself
and her two young sons in a karate class with no idea of the
adventures that awaited. By signing up, this former ballerina and
stuntwoman started down the path to becoming a third-degree black
belt, successful entrepreneur and well-known leader in the martial
arts industry. Fascinated by the physical/spiritual balance of
martial arts, Barnes trained diligently and, about 10 years later,
opened the doors to her own school. Mind, body, spirit: Described by some as the "Four
Seasons of karate," Barnes' four schools are lavishly
equipped with leather seating, wall murals, Olympic judo mats and
colorful equipment. But the schools' true beauty can be found
in the life skills emphasized during each class. Focusing on
respect, patience, kindness and honesty, all 1,200 students, ages 4
to 14, finish each class with a single thought: "Every day, do
something to make your mind strong, your body strong, your spirit
strong." No fear: Barnes's next step is to take the phrase she
coined--"positive dialogue response," meaning motivating
children with praise rather than fear--worldwide. She has written
instructors manuals and produced DVDs used by teachers worldwide,
she spreads her teachings by speaking at national conventions, and
she has written a new children's book series--soon to be turned
into a feature film--titled The Black Belt Club. Says Barnes,
"If one seed of self-esteem can be planted in one child, that
child is going to grow up and make a difference for other
people."
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