Feeding Frenzy
This boot camp makes starting a catering company a little easier.
If you dream about putting hors d'oeuvres on little
toothpicks for large parties, you might want to check out your
local Catering Boot Camp seminar. Produced by Bill Hansen, founder
of Bill Hansen Catering and LeadingCaterers.com, a website for
caterers and consumers searching for catering services, the boot
camps are one-day seminars held all around the country, detailing
the ins and outs of the catering business. "We walk
[participants] through a step-by-step pro-cess," says Hansen.
"It's not a cooking school--we talk about how to start,
menu ideas, where to buy insurance. Cooking is only about 20
percent of the catering job."
Hansen's workshops give aspiring caterers the skinny on how
to staff an event and gauge how much food to order, as well as the
logistics of serving a large group of people at once. Topics like
selecting linens, knowing your on-site facilities and timing an
event are discussed. Hansen even touches on the legalities of
serving alcohol at events and discusses developing a marketing plan
and website. The bevy of information offered at the Catering Boot
Camp should help dispel the most common catering myth: "That
[catering] is an easy way to make a living," notes Hansen.
"It's hard work, and [people] overlook the number of
details involved."
The cost runs $295 for one person, and $200 for a second or
third person in your company. For the dates and registration
information for your nearest Catering Boot Camp, check out
LeadingCaterers.com. While catering's still a tough gig, Hansen
says, "It's a great time to be a caterer, [with] the
amount of business that's out there. People are booking events
on a shorter and shorter fuse . . . and they're shopping [for
caterers] 24/7."
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