It Figures 08/05
Increased compensation, environmentally friendly products and more
About 25%
of businesses have fired an employee for misuse of the internet;
about the same percentage has done so for misuse of e-mail. Statistic Source:
American Management Association/ePolicy Institute 50%
of workers respond to e-mail within an hour of receiving it. Statistic Source:
Hewlett-Packard/TNS Research 33% of
Americans do not feel secure with their personal finances.
Statistic Source:
Simmons Market Research 55% of
executives say their businesses are concerned about losing key
staff to retirement in the next five to 10 years. Statistic Source:
Robert Half International Inc. 35% of
consumers say they're willing to pay more for environmentally
safe products.
Statistic Source:
Simmons Market Research 62% of
small-business owners say they'll increase compensation to
their workers this year;
24%
expect to give raises of
5%
or more.
Statistic Source:
International Profit Associates Small Business Research
Board |
The Wind in Your Sales
What marketing techniques do U.S. small- and midsize-business
owners say are "critical to driving business"? | | Community relations | 55% | | Website | 47% | | PR/media coverage | 31% | | Direct mail | 26% | | Yellow Pages | 23% | | E-mail marketing | 21% | | Newspaper advertising | 21% | | Search engine keywords | 18% | | Telephone marketing | 10% | | Outdoor advertising | 10% | | Magazine advertising | 6% | | Print coupons | 6% | | Radio advertising | 6% | | Web banner advertising | 5% | | Source: Interland |
| Fantasy Features
What e-mail users want: | | The ability to unsend a message
that hasn't been read | 43% | | The ability to track where an
e-mail has been forwarded | 43% | | A lock on e-mail so it can't
be forwarded | 27% | | A pop-up that asks the user to
double-check who they are sending the e-mail to | 27% | | The ability to unsend a message
that has already been read | 14% | | Source: AOL/Opinion Research Corporation |
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Brewing Big (With a Micro Soul)After 18 years of growth and with annual revenue about to break $100 million, Kim Jordan still maintains New Belgium's freewheeling spirit.
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Magazine Resources
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