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Entrepreneur Magazine: August 2005

Cover Story
Behind the Magic
How do stellar sellers work their magic? From the first cold call to closing the deal, discover the top sales secrets of some seriously successful salespeople.

Features
Say It Isn't So
Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.



Be Your Own Boss
Be Your Own Boss Features
A Day in the Life
Tag along with these 3 franchisees for a day, and see what it's really like to own a franchise.

Scratch a Niche
Targeting a narrow customer base with a niche business could be your key to success.

Biz 101
Weekenders
Work full time? Still want to start a business? You can make it work.

Listen Carefully
Knowing what startup advice to take and to toss is important. Hear what others live by.

Feeding Frenzy
This boot camp makes starting a catering company a little easier.

Taking Vets
Special programs are fighting for veterans starting businesses.

Biz U
Student Services
Providing services for fellow students can be a very smart business move.

Innovations
Mass Appeal
A local buying program could be the key to getting your product on the shelves of major merchandisers.

Opportunities
Clean House
Getting laid off from his corporate job gave this franchisee a fresh start.

Center Stage
A mom looking to foster her kids found a solution in franchising.

What's New 08/05
Off to a running start

Smart Ideas
Smart Ideas 08/05
Storage solutions, creative coffee and more

Success Coach
Break On Through
Remove barriers to your big dreams by following these simple steps.

What's Your Problem?
Beating the Sophomore Slump
Don't let a successful first year distract you from attracting new customers.

Forward
Biz Travel
Seeing Stars
Get hotel ratings from people who have actually stayed there.

Books
Future's So Bright
Find out now how technology will evolve in the coming years.

Capitol Issues
Feel the Burn
A new bill could help small companies pump up tax deductions.

Forward Features
Rescue Mission
Can American entrepreneurs help solve social ills?

Action Sacked
A new law aims to protect you from class-action suits.

Running Dry
If funding for small business investment companies dries up, who will suffer?

Logo Motion
The winner of our ugliest logo contest gets a new look.

Cup of Courtesy
If the coffeehouse is your office, order up some manners.

Promised Land
U.S. companies find new opportunities by partnering with Israeli firms.

Today's Specialist
Microsoft aims to serve up support for small businesses with a new training program.

Prayer Meeting
Can employers meet Muslims' requests in the workplace?

Sleep Tight?
Running low on rest? Learn how others cope with fatigue.

Forward Snapshot
Guiding Light
A good sense of style--and smell--helped a candle-maker fire up his business.

It Figures
It Figures 08/05
Increased compensation, environmentally friendly products and more

Tech Toy
The More, the Merrier
Get six gadgets in one with this nifty digital camera.

Wheels
The Finer Things
You don't have to break the bank to get one of these luxury sedans.

Women
To Thine Own Self
How women business owners can conquer low self-esteem

In Every Issue
Almost Famous
Sole Provider
The shoe fit for this fashion maven when it came to designing sky-high heels.

Editor's Note
The Truth is Out There
Don't fall into the trap of lying about your competitors, and don't just take it if they lie about you.

Feedback
Feedback 08/05


Resources
Resources 08/05
Websites, organizations, events and more to grow your business

Lead
Lead Buzz
Lead Buzz 08/05
Redefining medical leave, unhappy employees and more

Lead Snapshot
The Waiting Game
Lingering behind put this couple ahead of their competition in a new market.

Legal
Fault Lines
Is a misogynistic manager liable for harassment?

Real Deal
Shark Repellent
Keep bullies at bay with these negotiating tips.

Smart Moves
Homing In
The call center may become a thing of the past--home-shoring is poised to make its mark on the economy. What's in it for you?

Staff Smarts
Leading the Way
Pick-your-own mentor programs help new employees move ahead.

Money
Dollar Signs
Just Say No?
More big companies are refusing to give Wall Street quarterly earnings guidance. Should small firms jump on the bandwagon, too?

Funds
Hold it
A buy-and-hold approach keeps this tech fund going strong.

Insurance
Faking It
Is your health policy legit?

Money Buzz
Money Buzz 08/05
New access to VC funding, foreign real estate and more

Money Snapshot
A Penchant for Profits
Surviving rapid top-line growth requires a bottom-line focus to keep things under control.

Personal Finance
Going Down?
Mutual fund companies are finally beginning to reduce their fees, but you may not feel much of a difference.

Raising Money
It's a Win-Win
Whether you're having a capital crisis or need funds to support growth, your customers may be an unexpected financing source.

Tax Talk
Wheel Deals
The tax side of car expenses

Sell
Ad Wisdom
Slogan's Heroes
Create a tag line that stands out from the competition.

Flash
Treasure Hunt
Dig deep to show customers you appreciate them.

Net Sales
Partner Power
Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.

Retail Register
Tech It Out
Get more from your store with a software solution.

Sales Success
Take Heart
To really make an impression on your customers, don't just memorize a sales pitch--let them see your heart and soul.

Sell Buzz
Sell Buzz 08/05
Sell your stuff at parties, online advertising and more

Sell Snapshot
Shock Value
Can a controversial ad get customers to notice your great offer? It worked for this company.

Tactics
In the Mood
When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.

Tech
Buyer's Guide
Which Switch?
Speed up your network's performance with a fast Ethernet switch

Connections
Up VoIP Creek
Have an emergency plan while VoIP providers work on 911 shortcomings.

Digital Edge
It's a Trap!
Watch your step--pharming scams are lurking around every corner.

Editor's Picks
Editor's Pick 08/05
Create perfect office documents

Gear
Gear 08/05
Take professional-grade photos with this lightweight digital camera

Net Profits
Clicks to Bricks
Ready to take your e-tail site to the next level? Get out of the virtual realm and into the brick-and-mortar marketplace for maximum profit.

Tech Buzz
Tech Buzz 08/05
Pint-size PCs, e-mail for dummies and more

Tech Snapshot
Mind Over Matter
Tae Kwon Do-practicing techies harness the power of martial arts to solve problems.

Wireless
Right in Sight
Wireless webcams give you a better view of your business.

Making Contact
Synchronization services can keep your contacts safe.

Magazine Resources

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