Firm Foundation
Two entrepreneurs build a cosmetics empire based on flawless faces and celebrity clients.
Vital Stats: Lisa Thurman (l.), 45, and Sue Katz, 46, of
AmazingCosmetics in Libertyville, Illinois
Company: Cosmetics manufacturer
Projected 2006 sales: $2 million
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Formula one: In 1999, when Thurman approached friend and
makeup artist Katz to start a cosmetics company, they instantly
knew what their first product would be: a concealer that would
erase rather than cover up skin imperfections. "No one knows
you're wearing anything," swears Thurman. The partners and
a patient chemist worked extensively to create the perfect
formula.
Beauty queens: Through cosmetic karma in 2000, Katz and
Thurman were able to get their AmazingConcealer into a catalog for
spa and cosmetics company Bliss and noticed by the founder of the
Cloutier Agency, an agency for professional image-makers.
Cloutier's cadre of makeup artists received samples and
introduced the product to clients including Demi Moore and Nicole
Kidman. Says Katz, "[Having celeb-rity clients] is a great way
to build a brand!"
Coloring kit:AmazingCosmetics expanded its line with
products including mineral face powder and eye shadows, sticking
with neutral colors. Its new Perfectly Amazing kit comes with an
instructional DVD featuring a Hollywood makeup artist. The cosmetic
line is found in select Nordstrom and Sephora stores, in most
Ultas, and on the company's website. Katz and Thurman hope to
expand internationally to Canada, Japan and Korea; they've
already found huge success on QVC and QVC UK.
Age defying: Entering the supercompetitive cosmetics
industry wasn't too intimidating for Katz and Thurman, who are
both married with children. "I don't think I could have
done it in my 20s," says Katz. "I didn't have the
confidence." Thurman agrees. "I feel like I'm a late
bloomer. Having children gave me confidence."