Help Is On the Way
Resuscitate your retail biz without spending big bucks.
In the competitive retail landscape, shop owners can always use
new tools and resources, especially if they're free or
low-cost. Here's a crop to consider: - Marketing Experiments Journal: To see what
tactics actually work for retailers, this group of analysts does
specific research on a wide variety of marketing topics with
budgets ranging from $4,500 to more than $100,000. They then
publish the results and host free web clinics at www.marketingexperiments.com, so those interested can
learn to apply specific marketing techniques in their own
businesses.
- National retail federation e-newsletters: The NRF
captures the week's retailing news and puts it in your inbox
with its weekday e-newsletter, NRF Smartbrief. To subscribe
for free, go to www.nrf.com and select "Publications," then
click "Newsletters."
- Retail Concepts:Success in Store: Guides to Getting
Retail Right is a series of electronic manuals on various
topics related to retailing, from merchandising and store design to
managing finances and back-office tasks. Business owners can buy
one, a few or the entire series. Each manual comes with interactive
prompts so users can get specific feedback from the Retail Concepts
team. The manuals, which cost $9.99 to $99, are updated regularly
to keep them current. See www.retailconcepts.com.
Gwen Moran is co-author of The Complete
Idiot's Guide to Business Plans.
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