More Resources

Cutting Loose

Cell service not what it was cracked up to be? Set yourself free.

Wishing you could swap cellular carriers without paying the usual $150 to $250 early termination fee? You’re so not alone. Analysts say more than a quarter of users change carriers annually, an expensive proposition for a family or growing business.

Several websites have sprung up to play matchmaker between folks looking to wiggle out of their cellular contracts early and bargain hunters willing to assume those obligations. It may be hard to imagine anyone wanting the phone company you’re trying to shake, but like they say: One man’s trash is another’s treasure.

Cell swap sites are nothing more than marketplaces like Craigslist or your garden-variety swap meet. You post an ad with your deal’s particulars on a site like Cellswapper.comCelltradeusa.com or Resellular.com. Then, for a $15 to $20 one-time fee, the sites forward you the contact information of interested parties. Prospective sublessees get to browse the listings and opt in for free.

Content Continues Below


The websites provide introductions only; the involved parties have to cut a deal and reassign the contract through the carrier. Contract reassignment is perfectly legal and tolerated by carriers, says Celltradeusa.com co-founder Eric Wurtenberg. But they’ll want to run a credit check on the assignee and might balk if there’s something hinky about the deal.

About a third of advertisers get a taker within a week, and about half get one within two weeks, says the 29-year-old entrepreneur. But if you have 23 months left on your contract or a so-so phone, you may have to wait longer.

“The principal buyer motivation is to get equipment on the cheap,” explains Wurtenberg, whose company is on track to make $1 million this year. “There are a lot of BlackBerry hunters and people trying to get other hot phones with maybe a seven-month contract and without the usual $35 activation fee.”

Besides all-too-common gaps in service, people often want out of contracts because they’ve moved, experienced changing economic circumstances, or they just crave a fancy phone or deal dangled by another carrier.

Early termination fees are the last impediment to complete cellular mobility. By law, you can already take your phone numbers to a new carrier.



Today on Entrepreneur
Current Issue
Being Branson
Is the man who treats life--and business--as an extreme sport more like you than you think?
Magazine Resources
Resource Centers
sponsored by
Great Minds in Business
These entrepreneurs didn't just make money--they made history .



sponsored by
Inspiring Entrepreneurs
Learn about entrepreneurs who overcame long odds to succeed, who are using their companies to do good and who are parlaying their success into philanthropy.



sponsored by
Health & Wellness
Find what you need to keep your business and your customers safe.


e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*:
Subscribe to Entrepreneur Magazine