Get a Social Life

Don't get left behind in the search engine popularity game.

Search engine marketing can be a smart and affordable way to bring qualified traffic to your site. The trick is finding the most effective search engine keywords and phrases to put your marketing money behind. You can spend a lot of time experimenting--or you can turn to a site like Wordtracker to do your research ahead of time. Wordtracker helps you find the best keywords for your site and identify those that are used least by your competition. You can take Wordtracker for a test-drive with a free trial. Subscriptions cost between $30 a week and $299 for yearlong service.

This article was originally published in the October 2007 print edition of Entrepreneur with the headline: Get a Social Life.