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Lead the Way In the Information Age, customers want to hear you say more about your product and what it can do for them.

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

How will you find your next customer? "Warm" cold calls, speaking at seminars and hosting events are the three most effective lead-generation techniques, according to a report from sales info site RainToday.com (you can download the free executive summary here.)

Brian Carroll, author of Lead Generation for the Complex Sale, agrees with the report, adding that lead generation has moved more toward providing information and service than ever.