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Toward Greener, Safer Roads A company that analyzes driver behavior gets millions in investment to help it travel further.

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Toward Greener, Safer Roads

Ofer Raz was nearly run off the road by a vehicle being driven by an inexperienced teenage driver. Shaken, he told his friend Hod Fleishman about the near-miss, and the two began to investigate whether they could predict which drivers were more likely to be involved in crashes.

"We had to focus on the issues that really impact safety," Raz says. "It took several years to perfect the algorithms and what we needed to measure."