Smart Ideas Archive
Good as GoldOne woman unearths a gem of a business by letting her customers create (and re-create) their own jewelry.
October 2003A Hand in RemarriageThese entrepreneurs help make it easier for couples to walk down the aisle as many times as they like.
September 2003Clothes-MindedFed up with traditional outfits, one mom takes baby clothes to a whole new level.
August 2003Give 'Em the SackTwo entrepreneurs pack in the profits with treat bags for the rich and famous.
July 2003Frozen AssetsThese chilly towels prove their worth in the battle against the heat.
June 2003Flower PowerHow one former guitarist gave a much-needed woman's touch to the rock 'n' roll music scene
May 2003We'll Drink to That!Inspired by a popular diet, this team of health-conscious entrepreneurs are mixing up the cocktail world.
April 2003Blanket StatementOne entrepreneur makes a comfortable living after proving security blankets aren't just for kids anymore.
March 2003Never-Ending StoriesHere's the tale of one entrepreneur who refused to close the book on her favorite out-of-print classics.
February 2003Enjoy Your Meal!It would be rude
not to play with your food at this entrepreneur's creative, family-friendly restaurant.
December 2002Presents of MindHow an entrepreneur's thoughtful creation grew to become the hip gift that just keeps on giving
November 2002Here's the KeysLooking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.
October 2002Simple PleasuresChoosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.
September 2002Red Hot!I scream, you scream, we all scream for . . . ice cream hot dogs? How one entrepreneur came up with a cool twist on a ballpark favorite
August 2002Novel IdeaTwo writers followed their passion for romance . . . and ended up with a love story of their own.
July 2002Loosen Up!From time to time, moms need to take a well-earned break from the worries of parenthood and work. At this camp, every day is Mother's Day.
June 2002Road DogsDriven by concern for his dog, one entrepreneur gives car-loving canines everywhere a brand new leash on life.
May 2002Deep ImpactOne entrepreneur uses innovation to help others make a lasting impression without the headache.
April 2002Scenic RouteShe's seeing profits showing drivers things they haven't seen before.
March 2002Rah-Rah RidesA new take on hubcaps helps rabid sports fans cheer their alma maters anywhere they spin their wheels.
February 2002Boys, Go Wash Up!Two Georgia entrepreneurs prove that southern gentlemen—and their cars—clean up real nice.
December 2001The Kindest CutSure, Oprah cut the feet off her pantyhose, but she's not the one making money off 'em.
November 2001Nice ThreadsShe designs 'em. Amish women hand-stitch 'em. And each of these quilts goes for more than $2,000.
October 2001For Just Peanuts?No way! These brothers sell much more than boiled nuts to their hard-core Southern-food fans.
September 2001Send 'Em Packin'Kids empty out their dorm rooms every year. Thanks to this guy, they have a place to keep their stuff.
August 2001MBA 101Business school showed them a perfect market: business school students.
July 2001Timed TravelEver been to a city with those loaner bicycles? What if a company rented automobiles that way?
June 2001Sugar & MiceGirls want to be pretty. That puts cash in this Web site's kitty.
May 2001On The MoveThe future of ad space isn't in square footage—it's in mileage.
May 2001Cool For CaninesIce cream has really gone to the dogs.
April 2001

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