Hooked On Speed
The Next Generation Of Your Consumers
In addition to remaining fast and flexible, today's online
start-ups also need to look ahead and try to anticipate the needs
of not only Generation Y, but also successive waves of young
consumers. "We don't want to be reactionary," says
Stein. "We know they're ahead of the game, but we still
think we can take our audience to the next level. We're now
looking at technology for handhelds and trying to get that out to
them. We're part of their community, and this is a way for them
to carry that community around with them." Pay Heed To Seed - Create a scalable site architecture, one that is capable of
accommodating dramatic increases in traffic. Assume success!
- If funds are tight, consider partnering with services that
offer your audience superior speed and functionality and diverting
traffic to their servers.
- When designing sites, avoid graphic elements that slow download
times.
- Set up separate servers for media and for basic site hosting
(HTML or text assets) to avoid bandwidth conflict.
- Be prepared to alter site architecture and switch media formats
if better ones come along.
Contact Sources Content Continues Below
ArtistOne, www.artistone.com, www.awal.com Forrester Research, 400 Technology Sq., Cambridge, MA
02139, www.forrester.com Gigabeat, support@gigabeat.com, www.gigabeat.com.
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