Jones pursued all three manufacturers suggested by
RadioShack-and all three made offers. The winner was It's Real
Stuff in New York City. Jones' main concern was that "the
manufacturer just wouldn't work hard enough for the product to
really succeed." So she insisted in her contract that she
would receive a commission on any promotional product sales. Now
Jones, who is closing in on a deal with Disney, gets royalties on
all product sales and a commission on the sales she completes. Best
of all, she doesn't have to worry about manufacturing, billing,
collecting, financing and all those other pesky tasks.
The potential for a major promotional product sale proved to be
the key in attracting manufacturers, Jones learned. The risk to the
manufacturer is greatly minimized, and all parties involved stand
to benefit. Promotional products need to be able to display a
company's name in a dramatically visual way. Remember to check
out the promotional product potential on any product—it may
be the jumpstart you need for your product.
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