Cover Story
12 Hot IdeasSo you know you want to start a business, but you’re not sure what kind? We’ve made your decision easier by spotlighting 12 of today’s hottest business ideas.
Features
In the SpotlightGot a tight budget? You can still get noticed. Find out why online publicity is one of the best ways to boost your business.
On TargetBypass some of the most common mistakes made by startup entrepreneurs, and you’ll zero in on a better business plan.
Straight to the SourceStartups are full of challenges. Our guide tells you everything you need to know to make sure you’ve got the right stuff.
License to ProfitWhat does it take to transform your product from a mediocre seller to a megahit? The answer could be as simple as inking a licensing deal.
Columns
Biz 101Get Personal Keeping cozy with customers is the key to making them happy.
The Good Life Consider your lifestyle when planning your startup.
By the Books Follow these tips to bookkeeping like a pro.
Total Recall What’s in a name? Plenty, so here’s how to choose one that stands out.
Fit to Pitch Does selling stress you out? Banish your fears and get in the game.
Support Group Get computer help without technically having the staff.
For Your Information Check out these resources that any startup can use.
Get SmartLet customers know exactly why they need your business.
Hot BizOf the MomentSpotting trends can put your business in the money for the long haul.
House CallsCommon Ground Let your venture out of the house by meeting clients at business-ready facilities.
Launch PadAll-Inclusive This couple found a recipe for success in allergen-free treats.
Legal Q&AWeb of Lies? Investigating potential employees online can hurt your business if you’re not careful.
Mom BizJuggling ActStarting a part-time business while caring for kids is no simple feat, but this challenge has its rewards.
Money MattersTaking Stock Should you offer employees stock in your startup? Here’s how to weigh your options.
OpportunitiesTaking the Plunge A former Navy diver discovered security in surveillance systems.
Simple LifeThis busy mom found comfort in a food business that lets her work at home.
Sales and MarketingSales ShortcutsCut to the chase with these tips to reach prospects who are ready to buy.
Second ActIt’s Who You KnowConnections can mean the difference between startup success and failure.
Smart IdeasGame Time Former college athlete helps fellow jocks find jobs.
Sweet Tunes In the time it takes to release a few Pez candies from their colorful dispenser, Patrick Misterovich took his business from concept to reality.
Nailing ItBy bringing manicures and pedicures to clients, this entrepreneur turned a friend’s wish into a well-groomed business.
Success CoachAt Ease It’s natural to be scared when taking big steps, but don’t let it stand in the way of your success.
Tech TalkYour Own Devices The vista from here? Fancy phones, super mice and a new view through your Windows.