Action International
Help entrepreneurs find more time in their days while doing the same for yourself.
By Adam Ludwin
Starting your own business will give you more time and more
money, right? In truth, most entrepreneurs wind up working more
hours and making less money than in their previous salary-based
jobs. And that's just what Brad Sugars, 30, is out to fix. Sugar's success began at age 7 when he was caught selling
his Christmas presents. Now founder and CEO of the Brisbane,
Australia-based business coaching company Action International, he
believes a business should be "a commercial, profitable
enterprise that works without you." Sugars himself owns eight
enterprises, each of which he spends a paltry hour or two on each
week. What's his secret? According to Sugars, systems should
run a business, not a person. The entrepreneur shouldn't simply
create a place they can go each day to work-their business should
be an investment. Action International is a coaching service that helps
entrepreneurs systematize their business to the point where it runs
without them. On top of that, Action coaches help the owner acquire
more time and more money through marketing techniques,
team-building and personal development. Unlike a consultant, who
may leave an empty void when their work with you is done, Action
coaches work directly with the owner over several months. Coaches
encourage owners to take risks: "It's nice to have a coach
on the sidelines to say, 'Yes, go for it,'" notes
Sugars. Content Continues Below
Although Action began in Australia, there are now Action coaches
all over the world, including Bangladesh, Brunei, Hong Kong, India,
Malaysia, Sri Lanka, Thailand and of course the United States. And
even with all this success as an entrepreneur, Sugars still
underscores one thing: The key to success is laziness.
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What guidelines do you follow when buying gifts for your clients? Have you ever received an unusual or inappropriate gift?
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