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New World Disorder
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Now, however, some of that optimism has dissipated. Synchronized
economic slowdowns in Asia, Europe and the United States, the three
engines of global commerce, have decimated international trade. The
World Bank estimates that last year global trade underwent
"one of the most severe decelerations in modern times."
Violent antiglobalization protests have become regular events all
over the globe. And Al Qaeda's nefarious activities have
demonstrated to the world that the open borders, integration and
free flow of capital that characterize globalization can be used to
brutal ends. Many small companies that had switched their focus to export
markets over the past decade have been hit hard. In August, the
most recent month for which statistics were available,
America's trade deficit swelled to $38.5 billion, as exports
decreased and imports rose. This past summer, small companies'
exports fell to their lowest level since January 2000. Anecdotal evidence supports those figures. Duncan has seen his
exports to Mexico drop by more than 30 percent. Patricia Torres,
28, co-owner of Computed Tool and Engineering Inc., a small
Anaheim, California, company that designs and manufactures stamping
dies, has had nearly half her customers cancel their orders. Content Continues Below
In part, small companies' problems stem from their
customers' economic weakness. "A lot of foreign customers
cannot afford anymore to guarantee payment for exports
received," says Duncan. "Bigger businesses can take the
chance with such customers because they have legal departments and
translators that can deal with foreign claims, but small American
companies can't afford to take chances on customers who
can't guarantee payment." Consequently, many goods
destined for export have been piling up in U.S. and foreign
warehouses. Antiforeign sentiment in countries hurt by the global economic
slowdown also works against U.S. exporters. In Argentina, for
example, the collapse of its currency, which was tied to the U.S.
dollar, has provoked attacks on foreign bank branches and calls for
protectionist measures. (However, Argentina's own free-spending
politicians are as much to blame: They passed laws that expanded
state health care to pay for even liposuction.)
Originally published in the February 2003 issue of Entrepreneur Magazine
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