Cart Blanche
A kiosk or cart could be the perfect low-cost site for your start-up.
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Carts and kiosks have become familiar sights in American malls,
selling everything from inexpensive gift items to pricey jewelry
and artwork. They make mall space affordable for the small-business
owner, and the mall operators benefit from extra rent and a wider
variety of merchandise. Carts and kiosks have contributed to one of the hottest trends
in retailing-temporary tenants. Most often these are seasonal
businesses that only need to be open for a limited time. For
example, a specialty candy shop may open just before Christmas,
remain open through Valentine's Day, Easter and Mother's
Day, then close for the remainder of the year. Some temporary
tenants occupy traditional storefront space, but most opt for carts
or kiosks. The most popular site for a temporary operation is a
busy mall, but many operators are also finding success in airports
and other transportation facilities, at sporting events, and at
other creative venues limited only by their imagination and ability
to strike a deal with the property manager. Consider using carts and kiosks to test your product in a retail
setting before making the larger investment in a traditional store.
Styles range from simple to elaborate; whatever you choose, be sure
it's attractive, well-lighted and functional. Content Continues Below
Excerpted from Start Your Own Business: The Only Start-Up
Book You'll Ever Need, by Rieva Lesonsky and the Staff of
Entrepreneur Magazine, © 1998 Entrepreneur Press
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