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Bing vs. Google: The Battle for Your Advertising Dollars

Bing vs. Google: The Battle for Your Advertising Dollars

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Think AdWords is the be-all and end-all of search engine marketing? Think again.
August 10, 2010 in Online Ads
There's Big Opportunity in Lower-Cost Ads

There's Big Opportunity in Lower-Cost Ads

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More TV, web and mobile ads are within reach of small businesses.
July 5, 2010 in Online Ads
Tips and Tools for Location-Based Marketing

Tips and Tools for Location-Based Marketing

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A primer on personalizing and targeting your messages by location
June 9, 2010 in Ads by Type
Are Location-based Ads a Coming Nightmare?

Are Location-based Ads a Coming Nightmare?

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Marketers will love the targeted ads, but consumers might tire of the over-personalization.
March 16, 2010 in Online Ads
Not Your Father's Phone Book

Not Your Father's Phone Book

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Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
February 16, 2010 in Yellow Pages Ads

Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.
February 12, 2010 in Online Ads

7 Ways to Save on Search Advertising

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Tips to keep your wallet fat and strengthen your online ad campaigns
December 29, 2009 in Online Ads

How-To Guides

Want to learn how to create effective ads or choose the right type of advertisement? Entrepreneur's Advertising How-to Guides will help you get your business exposed.
December 3, 2009 in How-To Guides

Online Advertising's $65 Billion Problem

Do-it-yourself web marketing options are cutting into the ad industry's bottom line.
December 3, 2009 in Online Ads

Use Coupons to Lure Last-Minute Buyers

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Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
November 24, 2009 in Coupons

10 Reasons Your Marketing Messages Stink

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Don't alienate your market by making these mistakes.
November 24, 2009 in Advertising 101

Online Advertising Made Simple

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Follow these essential tips for an online campaign that increases sales.
October 23, 2009 in Advertising 101

Print Ads: A Bargain for Buyers

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Take advantage of today's market with these tips.
September 9, 2009 in Print Ads
Learn to Leverage the Radio

Learn to Leverage the Radio

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5 things you need to know about this effective--and underused--medium.
September 3, 2009 in How-To Guides

Online Ad Deals Are Clicking

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Use these lean marketing tactics to grow your business during lean times.
August 31, 2009 in Online Ads

Find a 'Tweet' Deal on Advertising

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Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.
August 31, 2009 in Advertising
Which Ad Strategy Works for You?

Which Ad Strategy Works for You?

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Rev up your ROI by choosing the best medium for your message.
August 14, 2009 in Advertising 101

9 Free Advertising Solutions

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When the going gets tough, the tough advertise.
July 31, 2009 in Advertising 101

3 Tips for Successful Green Marketing

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If you're jumping on the green bandwagon, do it practically.
May 28, 2009 in Advertising

5 Branding Myths Debunked

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Don't get tripped up by these common misconceptions.
May 28, 2009 in Advertising 101

A Hot, Affordable New Advertising Opportunity

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Consumer habits show online video is the best value for advertisers.
May 27, 2009 in Advertising

A $25 Million Press Release

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Grab the press's attention--and keep it--with concise and compelling releases.
May 19, 2009 in Advertising

5 Ways to Kill a Great Marketing Plan

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Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
December 19, 2008 in Advertising

10 Advertising Words to Avoid in 2009

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Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
December 11, 2008 in Advertising

Campus Coverage

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Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
November 17, 2008 in Advertising

Stay on Top of Mobile Advertising

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As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
October 31, 2008 in Advertising
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