Back in the Beverage BusinessThe founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
The Business of PoliticsA surge of young voters is fueling a niche market that targets their growing passion.
A Perfect PairThese two college friends use their complementary skills to change the way guys buy pants.
A Perfect PairThese two college friends use their complementary skills to change the way guys buy pants.
Unearth Your Inner IndyIndiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
Logo Design BasicsCraft your logo carefully because what it looks like says a lot about your business.
The ABCs of Business Cards5 tips for creating a professional business card that leaves a lasting impression.
Colors That Bring Out Your BrandMake sure the colors you choose are sending the right message to your customers.
Target the Right NicheLooking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with TrademarksKeep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Look Big, Sell BigUse these branding tactics to give your small company a big, professional image.
Bling Your Business CardsFirst impressions count, so give your business cards some style.
Positioning: Setting Your Business ApartCreate a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Why Getting Published Can Help You NetworkIt may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.
Hiring a Branding ProfessionalLooking to improve your company’s image? Here’s how to find the firm to help you do it.
4 Elements of a Winning BrandWhen it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
The Art of RebrandingUpdate a tired brand or create an entirely new identity with a smart rebranding strategy.
Is Your Brand in Danger?Brand pirates now fake SMB products. Are you getting hurt?
What's in a Name?What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.
Tools for Creating a LogoA great logo can help make or break your startup. Here are the tools you need to create a memorable mark.
Using Your Logo in Memorable WaysSo you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.
5 Ways to Build Up Your Business ImageBecome a superstar by building an irresistible business image.
Name Your Business in 3 Easy StepsFirst impressions are everything, so here's how to choose a name your customers will bond with.
Put Your Best Foot ForwardThe do's and don'ts of creating a professional-looking logo
Is it Time to Broaden Your Branding Horizon?Know the risks and rewards of extending your brand before you put your name on the line.
Branding Big, Even if You're SmallYour company may be small, but that doesn't mean you can't brand big.
Building a Money-Making BrandStand out from the competition with these 5 steps to creating a winning brand platform.
Making Your Brand OriginalLike your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
Creating a Brand for a One-Man ShowWhether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.
Crafting Your 15-Second Elevator SpeechTry these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
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