Branding
IWearYourShirt Puts a Social Twist on Product Placement
BY Diana Ransom
How a 20-something entrepreneur gives businesses of all sizes a star turn.
Why Your Website Should Cop an Attitude
BY Carol Tice
Here are two businesses that do a good job of taking a tone with customers.
April Fools' Day at The Office
BY Diana Ransom
See what tricks entrepreneurial companies have up their sleeves.
Richard Branson on Branding
BY Richard Branson
The celebrated entrepreneur shares advice on defining your business image.
At South By Southwest, Here's Your To-Do List
BY Jennifer Wang
For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
How Ethnic Brands Grow Beyond Their Niche
BY David Port
Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
Richard Branson on Winning Customers' Trust
BY Richard Branson
The British billionaire on how his publicity stunts helped build the Virgin brand.Your Corporate Blog Could Be Sabotaging Your Business
BY Lisa Barone
Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
10 Marketing Trends for 2011
BY Susan Gunelius
From geotargeting to mobile apps and social media, here's what you need to consider now.
Building Your Brand with Social Media
BY Susan Gunelius
Five steps to establishing a credible online presence for your small business.How to Start a Brand Romance
BY Jennifer Wang
Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.Seven Ways to Incorporate Crowdsourcing Into Your Business
BY Lisa Barone
Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.Common Sense Tips to Keep You From Burning Your Own Brand
BY Lisa Barone
Use social media to interact, engage and have fun, but be smart about it.
The Secrets of Successful Logos
BY Kara Ohngren
How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Five Key Ingredients of Lasting Brands
BY Gail Goodman
How to protect your reputation while marketing through social media.
The Marketing Magic Behind Harry Potter
BY Susan Gunelius
Try these five branding tips from the wizard phenom.
How to Name -- or Re-Name -- Your Business
BY Jeff Wuorio
A seven-point primer for creating compelling business names and avoiding major mistakes
Richard Branson on What They Don't Teach in Business School
BY Richard Branson
The famous British billionaire reflects on company values and building a successful brand.
Is It Time for You to Get Anti-Social?
BY David Port
Why some small businesses have pulled back from social media -- and are better off as a result
How to Brand Yourself: An Introduction
BY Dan Schawbel
For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
Richard Branson: The Importance of Not Being Earnest
BY Richard Branson
The famous British billionaire says having fun should be an essential part of your business.
Richard Branson on Building a Brand for Your Business
BY Richard Branson
The celebrity entrepreneur answers questions on how marketing can increase sales, and other small-business topics.
Using Sizzle Reels to Brand and Market Your Business
BY Scott Gerber
11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Five Lessons from the Old Spice Man
BY Craig Reiss
A look inside the successful new media campaign from an old-school brand
How to Send the Right Message
BY Kim T. Gordon
Make over your brand using these smart tips.
How to Handle a PR Crisis
BY Jennifer Wang
Ronn Torossian's advice: Drop everything and deal with it now.Don't Miss
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