Branding
Project Grow
Making Your Brand Original
BY John Williams
Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
Crafting a Memorable Logo
BY John Williams
Our branding expert shares five reasons why your business needs a logo your customers won't forget.Creating a Brand for a One-Man Show
BY Paige Arnof-Fenn
Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.Crafting Your 15-Second Elevator Speech
Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers. The Basics of Branding
BY John Williams
Learn what this critical business term means and what you can do to establish one for your company.Dare to Be Different
BY Kim T. Gordon
Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.How to Write Ads That Build Brands
BY Roy H. Williams
Keep these five tips in mind when developing a campaign to cement your brand image.Over-Promise Your Way to the Top
How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.Is Your Personality Overpowering Your Brand?
BY John Williams
Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.Branding Made Simple
BY Kim T. Gordon
4 important tips for creating a successful brand imageBattle of the Brand
BY Chris Penttila
Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.¿Se Habla Español?
BY Kim T. Gordon
If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.Make an Impact With Your Image
BY Geoff Williams
We hope your potential customers are bracing themselves--because your business is about to make some serious noise.That's Not Cool
BY Chris Penttila
Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?Brand Awareness
BY Chris Penttila
Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?Writing a Slogan
BY Kim T. Gordon
When it comes to making your mark, finding the right catch phrase is half the battle.Develop Your Own Cult Following
BY Geoff Williams
From underground phenomenon to national icon, your business can be a leader in its own right.Branding Your Business
BY Kathy J. Kobliski
Learn how to make your small business a big name.Marketing E-Coaches
BY Robert J. McGarvey
These sites will help you catapult to higher sales.Web Site
BY Robert J. McGarvey
User-friendly resources to help you communicate more effectivelyIdentity Crisis
BY Kim T. Gordon
Our Marketing Expert reveals why you should think twice before changing your business name.It Figures
BY Karen Solomon
Resource for statistics and market dataStay on Customers' Minds
BY Danielle Kennedy
Positioning your company ahead of the pack will make customers think of you first.Ads by Google
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