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From Entrepreneur to Icon in Five Steps

From Entrepreneur to Icon in Five Steps

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As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
September 22, 2011 in Branding
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

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Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
September 19, 2011 in Branding
How One Online Retailer Tweaked Its Way a Better Sales Future

How One Online Retailer Tweaked Its Way a Better Sales Future

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To increase conversions, a website set out to test changes to increase registrations, calls and sales.
September 16, 2011 in Branding
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

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Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011 in Social Media
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

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Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011 in Social Media
A Lesson in Social Media from Snoop Dogg

A Lesson in Social Media from Snoop Dogg

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Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
October 11, 2011 in Social Media
How to Use Social Media to Build a Following -- And a Business

How to Use Social Media to Build a Following -- And a Business

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Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
September 23, 2011 in Social Media
Five Reasons Why Websites Still Matter

Five Reasons Why Websites Still Matter

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Online sales and lead generation dictate that you use all of your available resources, including a website.
September 13, 2011 in Online Marketing
Insights: How to Dress to ImpressPlay Video

Insights: How to Dress to Impress (Video)

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Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
June 16, 2011 in Branding
Five Dos and Don'ts for Businesses on 'Empire Avenue'

Five Dos and Don'ts for Businesses on 'Empire Avenue'

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Consider these tips if you're thinking about taking your business public on this social networking site.
June 2, 2011 in Social Media
YouTube Star iJustine on Her Business BrandPlay Video

YouTube Star iJustine on Her Business Brand (Video)

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The video entrepreneur talks about her business goals and her audience.
June 2, 2011 in Success Stories
Humility: An Undervalued But Crucial Business Asset

Humility: An Undervalued But Crucial Business Asset

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When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
May 24, 2011 in Self-Assessment
A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

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A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
May 24, 2011 in Success Stories
Taking Stock of Empire Avenue for Business

Taking Stock of Empire Avenue for Business

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Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
May 24, 2011 in Marketing
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