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Branding

Leverage Your Inner Lemon
Use 'Brand Judo' to flip negative perceptions into memorable campaigns.

Tag Yourself
Help your business become 'it' with a great tagline.

How--and Where--People Network
Online isn't for everyone; geography matters when it comes to building connections.

Does Your Brand Tell a Powerful Story?
Brilliant's not enough in today's economy--you need a compelling story so people will remember you.

Adding Value: The Future of Marketing
Cut through the advertising noise by marketing with meaning.

Increase Your Startup's Online Visibility
5 ways to develop engaging brand language and ensure success on the internet

Building Brand Value the Playboy Way
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.

Chegg: Rebelling Against the Textbook Racket
Jim Safka listened to his customers and they led him to business success.

Prioritize the Customer Experience
If you don’t communicate your company standards clearly your employees might make their own.

The Ultimate Class Project
How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.

Harnessing the Wisdom of Crowd
Feedback from the masses can help with damage control and improve your brand.

Should You Be the Face of Your Business?
There are plenty of ways to be your own best spokesperson--and a few reasons not to.

5 Myths That Kill Marketing Copy
If you're going it alone, avoid these pitfalls.

5 Branding Myths Debunked
Don't get tripped up by these common misconceptions.

The Perfect Formula to Build Your Brand
Product + Expert + Promise = Brand

Chief Adrenaline Officers
For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning.

Boost Your Brand
How to find the perfect pitch person to get your message out

5 Brand-Busting Mistakes to Avoid
Engaging in any one of these could sabotage your brand.

Hold the Line on Price
If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.

7 Steps to the Perfect Marketing Plan
Think about who you are, who needs what you do and how to get their attention.

Take Your Tag Line from Drab to Fab
You wouldn't just blow up the whole brand and start over. But with the tag line you can.

Success Must be Measured
4 key metrics can help you determine if your brand-building is working.

Five Great--and Necessary--Marketing Makeovers
From logos to retail locations, these businesses upped their image from so-so to stunning.

Do Marketing Counterstrikes Work?
It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.

2009: The Year of One-to-One Marketing
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.

Marketing That Takes Flight
Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.

Brand Makeovers: 3 Lessons in Reinvention
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.

Marketing to the 7 Deadly Sins
When it comes to recession-proof businesses, vice is nice.

Simplify Business Communication
Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.

Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.