Branding
Three tips to build a business that has staying power and remains relevant through the years.
Recent Posts in Branding
From Entrepreneur to Icon in Five Steps
BY Adam and Mathew Toren
As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
How to Get Your Product into the Hands of a Celebrity
BY Susan J. Ashbrook
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
How One Online Retailer Tweaked Its Way a Better Sales Future
BY Gwen Moran
To increase conversions, a website set out to test changes to increase registrations, calls and sales.
What Entrepreneurs Can Learn About Social Media from Adam Carolla
BY Shira Lazar
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Why Big Corporations Are Putting the Brakes on Social Media
BY Mikal E. Belicove
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
A Lesson in Social Media from Snoop Dogg
BY Shira Lazar
Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
How to Use Social Media to Build a Following -- And a Business
BY Diana Ransom
Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Five Reasons Why Websites Still Matter
BY Mikal E. Belicove
Online sales and lead generation dictate that you use all of your available resources, including a website.
Play Video Insights: How to Dress to Impress (Video)
BY Guy Kawasaki
Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
Five Dos and Don'ts for Businesses on 'Empire Avenue'
BY Mikal E. Belicove
Consider these tips if you're thinking about taking your business public on this social networking site.
Play Video YouTube Star iJustine on Her Business Brand (Video)
BY Bryan Elliott
The video entrepreneur talks about her business goals and her audience.
Humility: An Undervalued But Crucial Business Asset
BY Erika Napoletano
When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand
BY Jason Daley
A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Taking Stock of Empire Avenue for Business
BY Mikal E. Belicove
Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.Don't Miss
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