Branding
Four steps to building your brand into something that's more true to you.
Recent Posts in Branding
Play Video How Charity Water Is Reinventing Giving (Video)
BY Bryan Elliott
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
The Secrets of 7 Successful Brands
BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
How to Turn Customers into Brand Ambassadors
BY Christopher Hann
How a little bit of personal attention can go a long way with customer loyalty.
5 Big Brand's Mistakes Solved
BY Lambeth Hochwald
How five companies messed up -- and what they should have done. 20 Brilliant Brand Logos
BY Andrew Shea
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention. Why You Should Care About Design
BY Stephanie Vozza
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message. How to Build a Brand Experience for Customers
BY Jim Joseph
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.Play Video Motorcycle Designer Roland Sands on Bikes, Branding and Building Success (Video)
BY Bryan Elliott
Sands reveals his biggest branding mistakes and where he finds inspiration. Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why. 4 Ways to Spring Clean Your Brand
BY Karen Leland
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season. The Secret to a Strong Branding Message? Focus.
BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable. How a Small Distillery is Rethinking Manufacturing
BY Jennifer Wang
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process. The Oscars: How to Get Your Swag Inside the Celebrity Bag
BY Gina Roberts-Grey
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand. Branding Lessons from the Oscars
BY Karen Leland
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.Ads by Google
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